(TrendHunter.com) 17 year-old Las Vegas tennis sensation and student of Andre Agassi’s Las Vegas Academy, Asia Muhammad, brought a bit of bling to her professional debut at the 2008 US Open—a diamond studded tennis racket.…
(TrendHunter.com) As far as extreme lawnmower riding enthusiasts are concerned, a monster mower doesn’t even have to be able to cut grass to inspire envy and lust, so long as it is the biggest, baddest mower on the block.…
(TrendHunter.com) Nobody loves wine like the Japanese. Why else would a Japanese designer create a miniature sound system that features two wine glass speakers and a wine barrel amp, then release it only in Japan?
The…
(TrendHunter.com) Metropolitan stargazers, beware: If Agustin Otegui’s “Prisma” concept LED streetlights come to fruition, spotting your favorite constellations might become harder than usual. Unlike traditional streetlamps,…
Fast Company features seven food company executives that are leading their company into making the food chain greener, cleaner, and healthier.
Surprisingly, Coca-Cola considers themselves in the “hydration…
Brace yourselves for a new wave of modern interactive advertising in the coming months. Advertising, a key tool in helping marketing tactics prosper and become effective, is sure to take a different route as far as implementation is concerned. Among the wildly heard spread on advertising has something to do with interactive advertising, something we are seeing these day.
Technically, you have to give technology credit. Text messaging and website interface used in modern ads have made it all possible. With this advent, better market analysis and understanding consumer buying behavior can now be made possible. Responses in the form or text and website inputs are sure to likewise gauge if current advertising tactics are effective or not.
Buyers and sellers cite several reasons for the upswing in DRTV advertising, including cost, measurability, accountability and higher engagement. They also note the growing number of response platforms beyond the traditional 1-800 number call center, including various Web destinations and mobile sites.
DRTV rates are on average about half the cost of traditional spots, buyers say. One trade-off: no audience guarantees. Also, sellers can preempt DR spots without notice if they get a better deal for the time.
“We look at DR as an indicator of demand levels for general market activity,” said Rino Scanzoni, chief investment officer at WPP’s GroupM. “There is an inverse relationship and there is some weakness clearly in the general TV marketplace.” He said that a lot of the recent DR surge is “branded activity, clients buying it purely for tonnage.”
(Source) AdWeek
Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!
To supplement the use of big balloon dolls (dubbed “Fidolls”) in its guerrilla campaign, Canadian wireless firm Fido deployed whimsical floating bubble dolls into the air.
(TrendHunter.com) Stained glass seems to be making a comeback, but it’s not ordinary patterns, it’s crazy features like shagging skeletons and wild street art.
This gallery shows what happens when geeks do stained glass.…
NEW YORK (AdAge.com) — German research firm GfK on Wednesday dropped its bid to acquire Taylor Nelson Sofres, paving the way for WPP Group to acquire the London-based market research giant. But there may be more sparring ahead, as TNS said it still wants nothing to do with WPP's $2.2 billion takeover bid filed earlier this month.
(TrendHunter.com) The Beer Stein Bong, as it has been nicknamed, is shaped like a traditional German beer stein with a speed spout. When you’re in a sipping mood, you drink from the conveniently labeled mouth of the stein.…
You’ve probably seen the American version of this iPhone ad, and you’ve probably not thought twice about it, but the United Kingdom ain’t having any.
(TrendHunter.com) Fast Company features seven food company executives that are leading their company into making the food chain greener, cleaner, and healthier.
Surprisingly, Coca-Cola considers themselves in the “hydration…
OBEYMA is the tag of this powerful sticker inspired by the now world famous “OBEY” by urban artist Shephard Ferry.
The artist behind this idea is Felix Sockwell, an illustrator and designer from Maplewood,…
(TrendHunter.com) A few more years from now, it is possible that landlines will be considered prehistoric. With the presence of high tech innovations like Apple’s iPhones, it’s not that hard to imagine.
The OpenFrame…
(TrendHunter.com) The Farmers’ Almanac has been used as a guide post for weather forecasting for centuries (the first Farmers Almanac was published in 1818!) Its influence continues to be strong today, despite the availability…
(TrendHunter.com) Tiger Woods is one of the world’s most recognized icons, and perhaps the most famous athlete.
The professional golf player’s presence can also be seen in the art world. As with many other celebrities,…
– “Fuck it! We’ll do it live! Fucking thing sucks!” You tell ’em, Bill, you wild animal you.
NEW YORK (AdAge.com) — Statistical data suggests the black community has been left behind on the road to healthier-food marketing. That's according to an article in the American Journal of Public Health, which examined marketing and advertising studies conducted between 1992 and 2006 and looked at foods and beverages marketed to blacks vs. whites.
(TrendHunter.com) OBEYMA is the tag of this powerful sticker inspired by the now world famous “OBEY” by urban artist Shephard Ferry.
The artist behind this idea is Felix Sockwell, an illustrator and designer from Maplewood,…
BATAVIA, Ohio (AdAge.com) — Here's some viral marketing you might not have expected during the election: A startup pharmaceutical company is looking to get mileage from Denver Police buying its product to guard against any hazardous bodily fluids that might emerge during the Democratic National Convention.
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