(TrendHunter.com) (DE)light is a project by Cristina Ferraz Rigo that challenges the traditional concept of light and the way we view it. Cristina reinterprets our relation with light by freeing the light from its cage…
Apple’s iPhone 3G ads have been pulled from the U.K. air because the iPhone doesn’t deliver the internet. The iPhone doesn’t use Flash and Java, so what you see on the iPhone internet is different than…
I’m heading back to Minnesota tomorrow for a much anticipated event, my annual family reunion. It also happens to coincide with the Republican National Convention, immediately before which Sen. John McCain is expected to announce his veep. Hopefully on that day, I’ll be far from the radio and deep into a case of Miller Lite. There will be cigars, brats, whiskey, and bug spray containing deet. That’s right.
To “honor” this “sacred” event, Minneapolis (woot) based Campbell Mithun has put together a sweet little campaign asking locals to get ready for the Repubs’ arrival. “Make an Effort” is funny, poignant, and definitely unconventional. You may not like it, but I don’t really care.
Check out the videos (above and after the jump), and consider this your Friday inspiration. Click continued. Click it now. Do it.
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New Career Opportunities Daily: The best jobs in media
(TrendHunter.com) In an age where U.S.-based commercial airlines have turned flying on an airplane into a nightmare, it’s nice to see that the United Arab Emirates’ national airline, Etihad Airways, are flying comfortably.…
LonelyGirl15, one of the biggest YouTube stars, is launching a spin-off starting September 20.
“LG15: The Resistance” will take the format of a more traditional TV program by releasing new segments on…
(TrendHunter.com) Remember LL Cool J? No? Let this Old Spice commercial refresh your memory.
The American hip-hop rapper and actor is the new face for “Swagger,” the latest scent in the Old Spice hygiene line. He kicks…
(TrendHunter.com) If you’ve ever seen a picture of a food item that’s so fresh and luscious that your mouth waters, you’ve experienced the throes of food porn. Unlike that other kind of porn, food porn is completely safe…
(TrendHunter.com) Apple’s iPhone 3G ads have been pulled from the U.K. air because the iPhone doesn’t deliver the internet. The iPhone doesn’t use Flash and Java, so what you see on the iPhone internet is different than…
Hotel Sax Chicago is in the heart of downtown Chicago at Marina City. A great situation on the Chicago River close to North Michigan Avenue shopping, Loop theaters and all the wonderful River North hotspots.…
(TrendHunter.com) LonelyGirl15, one of the biggest YouTube stars, is launching a spin-off starting September 20.
“LG15: The Resistance” will take the format of a more traditional TV program by releasing new segments…
(TrendHunter.com) Heidi Montag, best known for her role on The Hills, has the formula just right for extending her 15 minutes of lame fame: Extend your efforts into a ‘music career’. Release cheesy ‘80s-dance-era music…
(TrendHunter.com) Some people just have too much time on their hands. At Makezine, we learn how to use technical gadgetry to allow our favorite household plants to ?talk.? As the website advertises, ?”Make plants talk!…
We always complain about the overuse of sexuality and scantly clad women in advertising. But once in a while, an ad comes that reminds us it’s not what you’re using, it’s how you use and deploy it that…
We always complain about the overuse of sexuality and scantly clad women in advertising. But once in a while, an ad comes that reminds us it’s not what you’re using, it’s how you use and deploy it that…
Backtype is a new tool that aggregates comments posted throughout the blogosphere and makes them searchable by keywords or commenters’ names.
Other useful tools:
YackTrack — another tool to search comments
IRSeeK: search conversations on IRC
Boardtracker, Boardreader and Omigli — search discussion boards and forums
Mail Archive, MarkMail — search email list archives (mostly older ones)
Copernic — track changes on sites
A review of image search engines
TalkDigger — tracks “conversations”, not sure how well
Custom Google-based engine for many social bookmarking sites under one roof
Twitter and FriendFeed searches, of course
I also like searching the Raves and Rants section on Craigslist.
(TrendHunter.com) Hotel Sax Chicago is in the heart of downtown Chicago at Marina City. A great situation on the Chicago River close to North Michigan Avenue shopping, Loop theaters and all the wonderful River North hotspots.…
(TrendHunter.com) The 2008 US Ladies Open has turned into quite the “Glam Slam” event. Gracing the catwalk, err, tennis court, are tennis racket toting women dressed in an array of cocktail-like tennis attire, sporty short…
NEW YORK (AdAge.com) — Among the usual throngs crowding onto those double-decker buses that ferry tourists around the Big Apple, two not-so-usual suspects hopped aboard Wednesday: Rachael Ray and Ed McMahon. It was all part of a segment on Ms. Ray's program cooked up with the company that runs those red buses, Gray Line New York Sightseeing, which gladly makes the buses available for film and TV appearances.
Jeremiah Owyang, Senior Analyst at Forrester Research summarizes the latest “revolution in advertising” from Facebook.
Facebook launched a new product called ‘Engagement Advertisements’ that encourages members to interact with the ads by leaving comments, sharing virtual gifts, or becoming fans. To combat dismal click through rates of traditional advertisements, these features emulate widgets and encourage users to increase member adoption, viral growth, and brand interaction. Brands will only succeed with these “WidgetAds” if they create content that puts community first, lean on new interactions, integrate with other tools, plan for the long haul, and change how they measure success –traditional internet advertising tactics won’t apply.
I like how Owyang breaks it down. But putting the community first will be tricky for most brands to pull off–they’re simply unaccustomed to such things. Once upon a time, in the not too distant past, they got to put themselves first. And old habits die hard.
CNET News’ Caroline McCarthy thinks there might be some victories but also some PR gaffes waiting in the wings, as there was the last time Facebook introduced a shiny new ad thing.
…what Facebook calls “engagement ads” won’t be the magical cure, because it simply won’t work for most advertisers. Rather, it’s a niche option that will probably lead to very successful campaigns for some brands–and high-profile blunders for others.
I do like the commenting on ads part of this program. Although I believe the idea is pretty chilling to most ad people and clients. Hopefully, this kind of interaction with the audience leads to high quality learning and better work, long term (well after the egos mend).
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
