NEW YORK (AdAge.com) — Good news for the growing number of ad-supported video services popping up online: The majority of digital video consumers will find the inclusion of advertising a "reasonable" expectation for accessing free online video content.
(TrendHunter.com) If you’re a VIP living in the South of France and often find yourself craving some privacy, Angelina Jolie is giving you that chance. “Hurricane Angelina” has attained, and continues to maintain, the attention…
The Guardian is reporting that Levi Strauss announced a 98% drop in second quarter profitability and a 19% decline in US sales.
The culprit, other than tight-fisted consumers, appears to be the company’s IT operation. A software disaster stopped all product deliveries in the US for seven days earlier this year.
David Bergen, Levi’s chief information officer, who came on board eight years ago to reconcile the company’s hodge-podge of systems to a SAP-centric one, has quietly left Levi’s.
Earlier this year Waste Management sued SAP for $100m over a problematic implementation.
YORK, Pa. (AdAge.com) — In Disney Pixar's new movie, "Wall-E," the female heroine is a shiny all-white robot with no seams or overt buttons showing. Remind you of anything?
Zuji Beans
http://www.youtube.com/watch?v=6WTjz3315XM
Cnn Shirts
http://tinyurl.com/6e2l6y
Idea Vending Machine
http://www.boingboing.net/2008/07/10/vending-machine-sell.html
Agencies and Product Innovation
http://www.boardsmag.com/articles/magazine/20080601/topic.html
Design mind magazine
http://designmind.frogdesign.com/
Nowhere on David Berkowitz’s Facebook profile does it say he’s Jewish. So, he was a bit surprised to see a targeted travel ad with the headline “Hey Jew.” While Berkowitz, an interactive marketing specialist and blogger, is indeed Jewish, he wondered how the advertisement figured that out. Was it based on his hometown? His alma mater? His love of Seinfeld? Maybe, he joked, it was a sign of “top secret Jew-havioral targeting algorithms.” The mystery was solved when he heard back from the advertiser, Katan Adventures: “In order to reach Jews who haven’t listed their religion on Facebook (which, by the way, is the vast majority) we run ads in metro areas with large Jewish populations and try to grab their attention with ridiculous lines such as ‘hey jew’ but we obviously get a lot of wasted clicks with this strategy as well. And some angry emails.”
—Posted by David Griner
From the Big Mac Chant Off on MySpace:
According to The New York Times, McDonald’s is looking back while simultaneously busting a move in the new world of consumer generated content.
Consumers have been challenged to write their own songs using the exact words of the classic Big Mac jingle, and submit them on MySpace.com. The winner won’t get any cash, but his or her song will be featured in a commercial later this month.
A creator of the jingle, Keith Reinhard, who directed the team at Needham, Harper & Steers that made the original campaign, said he was “thrilled” by its return.
The concept was born of “exasperation,” said Mr. Reinhard, chairman emeritus of DDB Worldwide. His agency had wanted to use a parody of the song “One” from “A Chorus Line” to promote the burger, but McDonald’s insisted that the ingredients of the Big Mac be listed in the ad.
Back in February, Neil Gaiman convinced his publisher to give away a full online text version of his book American Gods as a promotion for his latest work, The Graveyard Book. The results are in, and according to Gaiman, sales have since risen for all of his books, including American Gods. So, contrary to popular crotchety-old-people wisdom, even though the book was available free online, people still went out and bought it—and then kept buying. Gaiman, who once had readers bid to have their name put on a gravestone in his novel Stardust, offers more stats about the free-book promotion: 41 percent of the online readers were new to e-book reading, and they spent, on average, only 15 minutes reading (about 46 pages)—hardly enough time to crack the 609-page juggernaut that is American Gods. Some booksellers, for whom free is the F-word, are irritable with Gaiman. He responds to one of them here. From an advertising point of view, it’s a bit weird that anyone is upset, as free samples have been around forever. And it’s not like he gave his new book away as a free download, à la Radiohead or Trent Reznor. This is publishing, where free has an asterisk after it.
—Posted by Rebecca Cullers
People who get tired of the whole Wrangler jeans cowboy act will beg for it when they see what marketing shenanigans they’re up to in Europe. They want us to throw off the shackles of civilization and return gloriously to the wild! Here’s the new TV spot; there are a bunch more print ads over at Advertolog (scroll down). Paris agency FFL (Fred & Farid) explains that its “new strategic and creative platform [that] seeks to re-awaken our bottled-up instincts and … encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.” How you would extrapolate that art-school senior thesis from a minute’s worth of glassy-eyed hippies stumbling around the woods is beyond us. Read more about the campaign here.
—Posted by David Kiefaber
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Beatriz Sanches
Copywriter: Ricardo Martin
Account Directors: Luciana Seabra, Tania Muller, Xico Coutinho
Art Buyer: Érika Sartini
Illustrator: Up Ilustração
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Beatriz Sanches
Copywriter: Ricardo Martin
Account Directors: Luciana Seabra, Tania Muller, Xico Coutinho
Art Buyer: Érika Sartini
Illustrator: Up Ilustração
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Beatriz Sanches
Copywriter: Ricardo Martin
Account Directors: Luciana Seabra, Tania Muller, Xico Coutinho
Art Buyer: Érika Sartini
Illustrator: Up Ilustração
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Beatriz Sanches
Copywriter: Ricardo Martin
Account Directors: Luciana Seabra, Tania Muller, Xico Coutinho
Art Buyer: Érika Sartini
Illustrator: Up Ilustração
We know what it is like being a mum.
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Marcus Saulnier
Copywriter: Ricardo John
Account Directors: Luciana Seabra, Tania Muller, Xico Coutinho
Art Buyer: Érika Sartin
Photographer: Thelma Vilas Boas
Illustrator: Fiona Hewitt
We know what it is like being a mum.
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Marcus Saulnier
Copywriter: Ricardo John
Account Directors: Luciana Seabra, Tania Muller, Xico Coutinho
Art Buyer: Érika Sartin
Photographer: Thelma Vilas Boas
Illustrator: Fiona Hewitt
We know what it is like being a mum.
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Marcus Saulnier
Copywriter: Ricardo John
Account Directors: Luciana Seabra, Tania Muller, Xico Coutinho
Art Buyer: Érika Sartin
Photographer: Thelma Vilas Boas
Illustrator: Fiona Hewitt
We know what it is like being a mum.
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Marcus Saulnier
Copywriter: Ricardo John
Account Directors: Luciana Seabra, Tania Muller, Xico Coutinho
Art Buyer: Érika Sartin
Photographer: Thelma Vilas Boas
Illustrator: Fiona Hewitt
Trindade. Portuguese restaurant. It’s traditional. It’s modern. It’s cool.
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Beatriz Sanches
Copywriters: Guilherme Aché, Ricardo John
Account Directors: Mauro Silveira, Larissa Zucatelli, Pedro Führer
Art Buyer: Erika Sartini
Photographer: Marcus Hausser
Released: July 2007
Trindade. Portuguese restaurant. It’s traditional. It’s modern. It’s cool.
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Beatriz Sanches
Copywriters: Guilherme Aché, Ricardo John
Account Directors: Mauro Silveira, Larissa Zucatelli, Pedro Führer
Art Buyer: Erika Sartini
Photographer: Marcus Hausser
Released: July 2007
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