Hasta La Creative!

LONDON – Pick Me Up, a real-life magazine launched by IPC Connect in 2005, has unveiled a fresh look and bigger format. The revamp incudes a glossy cover, updated logo and refreshed layouts.

Advertising Agency: FP7 Doha, Qatar
Via: Adblogarabia

Advertising Agency: FP7 Doha, Qatar
Via: Adblogarabia

The comic-book-movie genre has an interesting problem: Rabid fansters want their beloved heroes adapted faithfully on screen, right down to the minutiae. The makers of Watchmen the movie, based on the celebrated graphic novel by Alan Moore, have been doing a good job with the costumes, keeping the changes minimal and the fans happy. But the trailer, which was just released, has this rabid fanster peeved to the point of foaming, merely by the choice of music. They had five perfectly good songs to choose from that Alan Moore used in the book. But no, they pick “The End Is the Beginning Is the End” by the Smashing Pumpkins. Didn’t anybody get the memo after Corgan formed Zwan? More important, the song was written about Batman for the movie Batman and Robin. Did they think comic-book geeks wouldn’t notice something like that? Perhaps they’re banking on them paying closer attention to the Watchmen Veidt Enterprises ad contest (which has some winners) or making their own versions of the trailer, with musical selections that aren’t much better.

—Posted by Rebecca Cullers

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Group Heads: Ant Simmons, Alex Wadelton
Art Director: Jeremy Hogg
Copywriter: Alex Stainton
Photographer: David Mandelberg
Retoucher: Dennis Monk
Art Buyer: Jen Wills
Typographers: Luca Ionescu, Jason Young, Erwin Santoso
Business Management: Hollie Doran

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Guererra
Copywriters: Nicola Lampugnani, Bruno Vohwinkel
Photographer: Pixelway

Here’s a contest. New York Life. “Blue Box Challenge!” Consumers write ads. Three words each. Wow, that’s hard! Still, I’ll try. Let me think. Nah, no good. I’m truly stumped. “Just do it”? That’s been taken. Man, I suck.

—Posted by David Gianatasio

Absorbs everything.

Advertising Agency: Leo Burnett Venezuela
Executive Creative Director: Fabian Bonelli
Creative Director / Art Director: Eugenio Reyes
Creative Director / Art Director / Copywriter: Virgilio Flores
Art Director: Eduardo Gomes
Photographer: Rodolfo Benitez

As of August, the folks at Papa John’s Pizza will have one more thing in common with aliens. They will be carving a giant crop circle into the wheat fields near Denver International Airport. It will look like a pizza, and is meant to promote the chain’s whole-grain crusts, made with Colorado wheat. The specialty crop circle, designed by artist John Stan Herd, will take an estimated 600 hours to prepare and will be in “full color, with mulch, cut corn and alfalfa bales for toppings.” In other words, it may taste a lot like what they’re already delivering to homes nationwide. However the finished circle looks, let’s hope it doesn’t baffle mathematicians.

—Posted by David Kiefaber

Fight your sore throat.

Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Executive Creative Director: John Pallant
Creative Director: Olivier Girard
Art Directors: Jean-Francis Fournon, Gabriel Mauron
Copywriters: Fraser Grant, Gabriel Mauron
Via: I believe in adv