Jul
21
Dear Rance Crain: It’s Time to Fire Bob Garfield
Posted in: Uncategorized
And why the world needs its sense of humor back.
Jul
21
Emirates drops in-flight magazines to save fuel
Posted in: UncategorizedLONDON – Emirates, the Dubai-based airline, is planning to axe its printed in-flight magazines, newspapers and entertainment guides to save up to one tonne of weight on each Airbus A380 “super jumbo” flight.
Jul
21
Incisive’s Gibson moves to Dow Jones
Posted in: UncategorizedLONDON – Dow Jones has appointed former Incisive Media executive, Tony Gibson, as new deputy managaging director of its consumer media group division across Europe.
Jul
21
MTV launches social networking site
Posted in: UncategorizedLONDON – MTV UK has launched two new web portals, including an ad-funded interactive social networking site and an advice portal aimed at young people.
Jul
21
Boots to review £45m media account
Posted in: UncategorizedLONDON – Boots is reviewing its £45m media planning and buying account and has announced a restructure of its marketing department.
Jul
21
“Not every suicide note looks like a suicide note” – print, Canada
Posted in: Uncategorized 
“There’s a distorted perception about eating disorders. People don’t choose to have them, eating disorders are one the deadliest of all mental illnesses,” says Cindy Dobbe, president and co-founder, The Looking Glass Foundation. “The objective of this campaign is to educate the public and lessen the stigma attached to a very real and life-threatening disease.”
“To articulate the severity of eating disorders, the campaign’s strategy and tagline profess, “Not every suicide note looks like a suicide note.” Our intention is to illustrate that seemingly innocent signs are actually clues that a loved one may unknowingly be on a path towards self-harm,” says Daryl Gardiner, associate creative director, DDB Canada. “The campaign’s tone reflects both the seriousness of this disease and optimism for those afflicted, and leaves viewers with a positive message of hope.”
This is the print part of the campaign, created by DDB Canada,Vancouver for The Looking Glass Foundation.
Creatives:
Frank Hoedl (Photographer)
Alan Russell (Executive Creative Director)
Dean Lee (Creative Director)
Daryl Gardiner (Assoc Creative Director)
Daryl Gardiner (Art Director)
Jeff Galbraith (Copywriter)
Jul
21
Icahn calls off Yahoo! battle and joins board
Posted in: UncategorizedNEW YORK – Activist investor Carl Icahn is to join the Yahoo! board and withdraw his campaign to replace its directors following a peace deal between the two sides.
Jul
21
Let’s pass on the mass-panic campaign
Posted in: Uncategorized
From: X-Files producers
To: All staff
RE: "Panic in Pittsburgh" campaign canceled
We regret to inform you that we’ve canceled this week’s planned "Panic in Pittsburgh" public stunt campaign to promote the release of The X-Files: I Want to Believe. A bogus invasion of Pittsburgh, achieved via media reports, Hollywood sets, actors and special effects, was a great idea, particularly since the movie’s title isn’t doing us any favors. Sure, we borrowed the concept from Orson Welles’ 1938 War of the Worlds radio broadcast, but we lifted the whole X-Files idea from The Night Stalker, and no one seemed to care. Anyway, it would’ve been so cool to cause widespread fear of aliens rampaging through the streets of Pittsburgh, destroying local landmarks and animating corpses in their quest for conquest. Imagine the buzz for the premiere! Unfortunately, our lawyers say it could backfire like those stunts for Aqua Teen Hunger Force and The Dark Knight. We’ve moved on to plan B, which is to leak sexy pictures of Gillian Anderson to the Internet. She’s still hot. But we’ve told David Duchovny to keep his clothes on, no matter what. The truth may still be out there, but it hasn’t aged that well.
—Posted by David Gianatasio
Jul
21
Ocado to expand delivery service into clothing, health and beauty
Posted in: UncategorizedLONDON – Ocado is expanding its food delivery service to cover areas such as clothing and health and beauty.
Jul
21
BBC Trust blocks Sports Personality sponsorship
Posted in: UncategorizedLONDON – The BBC Trust has ruled that the BBC is not allowed to seek a sponsor for its ‘Sports Personality of the Year’ awards after this year’s event, following a breach of editorial guidelines in its two-year Britvic sponsorship deal.
Jul
21
Sears-style family portraits officially uncool
Posted in: Uncategorized
While demonstrating John C. Reilly’s uncanny ability to embody stupidity in a single look, the poster for Step Brothers also hammers another nail into the coffin of a once-cherished institution: the ’70s-style family-portrait photo of the kind perfected by Sears. (Sears Portrait Studio is actually still going strong, probably thanks to better backdrops.) The family portrait may even be better fodder for parody than the yearbook photo, which already took a beating in ads for The 40 Year Old Virgin and Altoids. But the yearbook photo does somehow provoke a level of embarrassment all its own.
—Posted by Tim Nudd
Jul
21
Dressed Like Cancer, Henry Winkler Dashes House of Cards
Posted in: Uncategorized
Most sobering situations could use an inappropriate joke.
Jul
21
Virgin Wants to Put You on TV!
Posted in: Uncategorized
To nurture the creative minds of future filmmakers, Virgin’s “What Happens Next?” campaign poses three unfinished scenarios: “Kidnap,” “Police” and “UFO.” Each starts at a nowhere-ville diner called the Rattle ‘n’ Hum.
Jul
21
NBC to use net as proving ground for new talkshow host
Posted in: UncategorizedLONDON – US broadcaster NBC is to break in Jimmy Fallon, the new host of its ‘Late Night’ talkshow, by having him present an internet-only show before he takes over the broadcast version next year.
Jul
21
Red Cross (Youth) pulls “Olympic” human rights campaign in Sweden.
Posted in: UncategorizedThe recently much debated Red Cross (youth) campaign has been pulled after a discussion with Red Cross headquarters in Geneva last Thursday. You can see the previous posts here; Red Cross campaign compares Chinese human right violations to olympic sports (16th June 2008) and a follow-up posted by the Red Cross Youth Sweden here; Red Cross Youth campaign for human rights (16th July 2008).
The campaign was first posted june 16th here on Adland, and like the (very similar) Amnesty International – After the Olympics campaign (posted 14th of March 2008) it didn’t receive much attention at all, until about month later (12th July) when a new adgrunt – whole9yards – spotted something wrong with the images and left a comment about it. The photos in the campaign were shot in Nepal, and not in China.
The campaign then quickly took on a life on it’s own, appearing in forums such as Anti-CNN.com, HK Yahoo.com, bbs.hdpu.edu.cn, and even spawning facebook groups like this one. For the extra curious who can’t read chinese, you might find the worldlingo translator useful when trying to make out what is going on in some of those threads.
Jul
21
ICO to monitor Bluetooth consumer tracking project
Posted in: UncategorizedLONDON – Radio signal technology Bluetooth is being used to collect data from thousands of consumers as they move around shops, pubs and offices in the city of Bath.
Jul
21
MTV joins social networking fray with MTV House
Posted in: UncategorizedLONDON – MTV UK is launching a social networking site called MTV House, which will allow members to interact with each other using avatars and take part in competitions and promotions.
Jul
21
Classical music website in mobile Proms campaign
Posted in: UncategorizedLONDON – Classical music download website Classical.com is using Bluetooth marketing at Albert Hall during The Proms season.
Jul
21
Data study takes advantage of Bluetooth signal to track movement
Posted in: UncategorizedLONDON – Radio signal technology, Bluetooth, is being used to collect data from thousands of consumers as they move around shops, pubs and offices in the city of Bath.
Jul
21
Do the work then the PR
Posted in: UncategorizedIs it just me or does releasing a press release about your latest endevor online that hasn’t even started yet seem like talking up how you’re “totally gonna root that person at the xmas party”. Ok, let me know after the party and give me the sticky details, just don’t waste my time now.
The latest offender is Naked who reports “Intern Gavin Chimes’ first day at work at Naked Communications is one he is unlike to forget after being packed off on a 10-day European tour courtesy of holiday firm Contiki.” there’s even a link to the Youtube channel.
Not even a video expaining the stunt, or a word from Contiki. They had enough time to write a PR and take photos but not enough to actually get the ball rolling on the actual blog. What if I wanted to blog about this amazing new innovation in marketing? Well I’d be blogging “vaporads”. I’ll have to bookmark it and then check in a week, maybe 10 days? Or wait for the next PR release. By that time I’d be following some other phantom campaign.
I did find the channel honours interesting though.
I’ve been a big supporter of Youtube but the stats below are a bit sad. This is Australian stats. I can imagine other countries fare differently.
If 0 subscribers = #2 then what about the other channels?
Oh…
It’s weird as Sprite Truth Hunters (the best Aussie example of a Youtube channel) doesn’t appear in this list?
Here’s a channel I had a hand in working on. Whoops!
I don’t want to bag Youtube as I love it. I’ve also been a strong supportor of it to clients, but you’d think they’d be bending over backwards to make their sponsors channels go through the roof and then try and bilk them for cash when they are happy.
P.S. I’m claiming ownership over the term Vaporads. Adding it to my lexicon of claims including unforghetti and poolates.
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