Hasta La Creative!

Advertising Agency: 31ème Arrondissement, Toulouse, France
Creative Director: Pierre-Yves Demarcq
Art Directors / Illustrator: Cedric Morvan, Caroline Castagna
Published: June 2008

Advertising Agency: 31ème Arrondissement, Toulouse, France
Creative Director: Pierre-Yves Demarcq
Art Directors / Illustrator: Cedric Morvan, Caroline Castagna
Published: June 2008

SAN FRANCISCO – Apple shares are down 10% in pre-market opening trading after the iPod manufacturer projected a drop in sales and profit growth for the last quarter of its fiscal year and questions resurfaced about chief executive Steve Jobs’ health.

LONDON – GQ, the Condé Nast men’s monthly, has appointed House & Garden associate publisher Rupert Turnbull as its associate publisher.

Have a story to tell and plenty of money with which to tell it?

Natural gas producer, Chesapeake Energy Corp. does.

According to The Wall Street Journal, Chesapeake will soon launch Shale.TV, a Web site devoted to creating content about the massive natural-gas field known as the Barnett Shale, located in and around Fort Worth, Texas. Chesapeake has signed up well-known local journalists, including a longtime local television anchor, to run the site and produce three hours of new programming every day.

Texas native, Tommy Lee Jones, is starring in ads promoting the site.

Shale.TV will be produced by Branded News, a subsidiary of ad agency Ackerman McQueen that runs similar sites for the National Rifle Association and Oklahoma’s state tourism agency.

Chesapeake promises not to meddle in Shale.TV. Two of the journalists hired to work on the site say they have been promised editorial independence and pledge to include Chesapeake’s competitors and dissenters in their stories. But critics say the site will be marketing masquerading as journalism. One local newspaper columnist derided the site as “Shill.TV.”

Advertising Agency: W&K Advertising, Beijing, China
Creative Director: Li Chen
Art Director: Qing Zhao
Copywriters: Miao Qiu, Shen Li
Published: September 2007

Advertising Agency: W&K Advertising, Beijing, China
Creative Director: Li Chen
Art Director: Qing Zhao
Copywriters: Miao Qiu, Shen Li
Published: September 2007

Advertising Agency: Fischer America, Buenos Aires, Argentina
Creative Director: Fernando Fernández
Art Director: Luciano D’Amelio
Copywriter: Diego Sica
Photographer: Matías Posti
Published: February 2008

LONDON – Freesat, the BBC and ITV-backed free-to-air digital satellite TV service, is launching 18 new radio and TV channels.

Sometimes it seems that mainstream ad critics just don’t have the kind of unjustified bile and righteous indignation that we bloggers have honed so well. So, it was nice to see MSNBC’s Ads of the Weird firing with both barrels at this Dr. Scholl’s ad featuring America’s Next Top Model (runner-up) Yaya DaCosta. Personally, I doubt I would have even noticed this chaotic 15-second blip, which MSNBC says is “so wrong in so many ways that it’s hard to know where to begin.” Specifically, they seem to despise DaCosta’s chicken-wing dancing style, which is surely the same free-form freakout she used to land a job dancing with Antonio Banderas.

—Posted by David Griner