Bank launches $2m unification effort
Posted in: UncategorizedKUALA LUMPUR – Rashid Hussein Bank has launched a US$2 million corporate rebranding campaign to inform Malaysians of the unification of its four core business units under one name, RHB.
KUALA LUMPUR – Rashid Hussein Bank has launched a US$2 million corporate rebranding campaign to inform Malaysians of the unification of its four core business units under one name, RHB.
SINGAPORE Manning Selvage & Lee (MS&L) has appointed former Hill & Knowlton account director, Yvonne Koh (pictured), as regional account director and head of its Southeast Asia operations, replacing Karen Flynn who left for Blue Communications in May.
VIENTIANE – Australia and New Zealand Banking Group, or ANZ Bank, has launched in Laos with a campaign encouraging Laotians to ‘expect more’.
HONG KONG – Sharp has launched its first Hong Kong advertising campaign since shifting the business to M&C Saatchi.
TOKYO – Leading Tokyo-based internet service provider Livedoor has teamed up with public relations firm Blue Current Japan to develop an online word-of-mouth marketing facility.
SINGAPORE – Standard Chartered Private Bank is looking for an agency to help it revamp its global web presence.
BANGKOK – Amway, the largest direct sales and multi-level marketing firm in Thailand, has launched a 150 million baht (US$4.5 million) through-the-line campaign to boost membership sign-ups and sales for its trademark products.
JAKARTA – Hino Trucks, a Toyota group company, has earned the distinction of being the first truck brand to run an advertising campaign on televison in Indonesia.
GLOBAL – Ogilvy & Mather Asia-Pacific chief executive Miles Young (pictured) will replace Shelly Lazarus as global CEO of Ogilvy Group in January, when Lazarus steps down as CEO after 11 years running the WPP agency.