Jul
23
Red Cross – Rain, House, Bridge – press, China
Posted in: Uncategorized
Soon after the devastating earthquake in China, ad agency Itect, Guangzhou ran this campaign to show people that even a single donation can make a huge difference.
Jul
23
Haier gives cool brief to DraftFCB
Posted in: UncategorizedQINGDAO – Haier has selected key roster agency DraftFCB to handle its air-conditioning creative business, after a pitch that saw the IPG agency displace incumbent Dentsu.
Jul
23
Bright outlook for digital, says GroupM
Posted in: UncategorizedSHANGHAI – Digital is projected to benefit from the slow growth and decreasing popularity of China’s news-papers, according to GroupM.
Jul
23
Fox News station puts McDonald’s centre stage
Posted in: UncategorizedLONDON – A Fox News station in the US has signed a product placement deal with McDonald’s ensuring that cups of the fast food chain’s coffee are displayed prominently on the desk of news anchors.
Jul
23
HPB uses shock tactics
Posted in: UncategorizedSINGAPORE – The Health Promotion Board of Singapore has launched a marketing offensive of gigantic proportions in a bid to combat the rise of diabetes.
Jul
23
CHI launches poster campaign for V Water
Posted in: UncategorizedPepsiCo is backing the launch of its vitamin drink V Water with a print and outdoor campaign through CHI & Partners.
Jul
23
Dentsu Utama – Ideas on the move (self promo) ambient – Malaysia
Posted in: UncategorizedHa! I love this! Dentsu Utama Kuala Lumpur recently moved offices, and since they are an idea agency, they needed a giant moving box crate type thingie just to move all those ideas with them.
Jul
23
Daily Mail owner resists ad downturn
Posted in: UncategorizedLONDON – Daily Mail and General Trust, owner of the Daily Mail newspaper, has reported a 5% year-on-year rise in its third-quarter revenues, as its national newspapers offset ad revenue declines with circulation gains and its business divisions continued to grow.
Jul
23
Hyundai prepares to unveil new model
Posted in: UncategorizedMANILA – Hyundai Motor Company has handed Black Pencil, Leo Burnett’s sister agency, an assignment to launch a new model in the Philippines. The launch is slated for next month.
Jul
23
WPP appoints Young as global CEO of Ogilvy Group
Posted in: UncategorizedLONDON – WPP has appointed Miles Young, the British chairman of Ogilvy & Mather Worldwide Asia Pacific, as global chief executive of Ogilvy Group, succeeding Shelly Lazarus who has led the company for 11 years.
Jul
23
Yahoo! profits drop 19% despite revenues rise
Posted in: UncategorizedLONDON – Yahoo! has reported a 19% drop in second-quarter post-tax profits to $131m (£66m), although revenues at the search giant grew by 6% to $1.8bn.
Jul
23
Miles Young replaces Shelly Lazarus as Ogilvy chief
Posted in: UncategorizedLONDON – WPP has appointed Miles Young, the chairman of Ogilvy & Mather Worldwide Asia Pacific, as global CEO of The Ogilvy Group, replacing Shelly Lazarus.
Jul
23
Andy Warhol’s “Olympics” not good enough during the Olympics
Posted in: Uncategorized
Businessweek reports that Chinese Officials Nix Warhol Exhibition.
Officials say there is no “Chinese art only” policy, but 18 Warhol works slated for a gallery exhibit will spend the Olympics in a warehouse.
[snip]
The gallery had tried to curate the show with China’s sensitivities in mind. For example, Warhol’s famous silkscreen portraits of Chairman Mao were not part of the 18-piece collection. The works include portraits of tennis star Chris Evert, soccer legend Pelé, baseball Hall of Famer Tom Seaver, and boxing great Muhammad Ali, as well as images of Michael Jackson, Sitting Bull, and crime boss John Gotti.
Me, I love Warhol (after hating everything he did all through art school, go figure) – get those paintings out of customs so I can set up my own little exhibition in my living room please! 🙂 (The ad-relation? Please, everyone knows Warhol intended to become a commercial illustrator but then thank god, decided to have a lot more fun just bing Warhol instead. )
Jul
23
Ikea drops humour to back bedroom range
Posted in: UncategorizedHONG KONG – Ikea is swapping its usual humorous tone for a more sentimental advertising campaign to promote its range of bedroom furniture.
Jul
23
McHugh promotion prompts Orange search for new DM head
Posted in: UncategorizedLONDON – Spencer McHugh, head of digital and direct marketing at Orange UK, has been promoted to head of brand communications.
Jul
23
Fish Pedicures – Fishy Nibblefest is The Latest in Spa Treatment (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) This is bound to leave some people feeling squeamish, but Virginian spa Yvonne Hair and Nails is offering a wild new treatment for cleaning up dead and calloused skin on feet – Doctor Fish. That’s right;…
Jul
23
Old Hollywood Photo Exhibits – Pigozzi and the Paparazzi (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) A glamorous exhibit of about 350 old paparazzi shots is currently on display at the Helmut Newton Foundation in Berlin, including stunning black and white shots of classic Hollywood.
The photos in the…
Jul
23
Yahoo eyes Philippine online advertising market
Posted in: UncategorizedMANILA – Yahoo has appointed three online resellers to handle its advertising sales in the Philippines, a country it has earmarked for its long-term market potential.
Jul
23
Gillette launches Venus push
Posted in: UncategorizedSINGAPORE – Gillette has unveiled a gigantic outdoor installation along an escalator in one of Singapore’s busiest train stations as part of a through-the-line campaign to promote its Venus line of women’s shavers.
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