(TrendHunter.com) Omarosa and Wendy Williams got into a ferocious cat fight on The Wendy Williams Show, generating a lot of media, but some are speculating it may have been a staged publicity stunt by Fox to boost ratings…
(TrendHunter.com) My favourite existential actress, Shirley MacLaine, has launched her own line of jewellery called Chakra Sky. The style of the jewellery exemplifies Shirley’s love of all things metaphysical. Each piece…
(TrendHunter.com) Chevrolet showed off its wide range at the British Motor Show with the super sexy Chevy Camaro 2010 and the more mainstream alternative and eco friendly Matiz, among other offerings.
Lets start with the…
During Advertising Week, Adrants and the Business Development Institute will be hosting its second annual ADEx: The Advertising Industry Experienced Hire Diversity Recruiting Program.
LONDON – Channel 4 is merging 4DS, its digital sales house for third parties, with its online sales team to create a single division led by head of new media advertising Errol Baran.
On Sunday I moderated an ad agency panel for Shoot! the Day, a day-long photographer conference put together by PhotoShelter.
(TrendHunter.com) Dream with the designers from the Royal College of Art. Dream about a future for cars where they are made of aerodynamic glass. Dream about running a red rocket-bar that resembles a motorcycle with a side…
Funky Business is an experiential marketing agency in Bucharest, Romania.
I like how they explain their practice on their blog.
What does experiential marketing actually do?
Strategically, it turns the consumer into an explorer.
It transposes him into a medium charged 360° with brand values, it involves him in a story.
The story has to be fascinating enough that consumers wish to listen to it and share it with others. The goal of the interaction between the brand and the consumer in experiential marketing is more than driving trial. It’s about transforming perceptions, making fresh emotional connections that other marketing activities simply can’t deliver.
It's around this time every summer that Freeloader's party invites begin to dry up and the social calendar begins to look a bit thin. Oh sure, we have more time to catch up with our actual friends and engage in glamorous evening activities like laundry and dishes, but there's always that nagging feeling that we should be at some cocktail party, eating someone's mini burgers.
(TrendHunter.com) Counterfeit drugs are a serious global problem. The market for bogus pills is estimated to hit an astounding $75 billion worldwide by 2010. It’s not just the pharmaceutical companies who are hurt by this…
(TrendHunter.com) As time goes by, cell phone manufacturers are making their products smaller and easier to use, with extra features and interactive functionality. Well, designer Marc Schömann doesn’t follow that trend…
As I pack my suitcase, I can't help but think of all of the people I know in advertising and public relations who pride themselves on not taking vacations. Or at least a real one that lasts more than a few days. Well guess what: In an industry that has more than its fair share of awards shows, there's no award for "Most Years Without Taking a Vacation."
(TrendHunter.com) This has to be one of the most comfortable workstations ever made. Those who spend hours on a computer know that before long, you start to feel uncomfortable and over time, you get the tell-tale signs…
LONDON – Scott Gallacher, Sky’s digital marketing chief and one of the most high profile figures in digital marketing, is leaving the satellite broadcaster, Revolution can exclusively reveal.
Test Your Instincts is a free (brought to you by Samsung Instinct!) quiz that gauges a person’s wildlife savvy.
(TrendHunter.com) In Germany, there’s a little town called Beerfelde where men and women can get a taste of what it’s like to joy ride in a giant, 600-horsepower old Soviet tank. At this “Tank Driving School,” you…
NEW YORK (AdAge.com) — Softness in ad spending in consumer package goods and finance categories didn't help Yahoo's business this quarter, as President Sue Decker cited a "more difficult economic environment than anticipated."
(TrendHunter.com) The Penta Lamp by Luca Casarotto utilizes structure and architectural design to dynamically change its shape and the degree of its ambient light.
Although the shape appears to be quite complex, Yanko…
NEW YORK (AdAge.com) — The CW has decided the best way to deal with parents' disapproval of its steamy teen shows is to use their denunciations as its latest marketing slogan.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
