Y&R Irvine has no designs on Anheuser-Busch business, judging by the dismissive opinion of the St. Louis brewer offered in Y&R’s new ads for Costa Rica’s Imperial beer. Even now that it’s a Belgian beer, Budweiser gets no respect. Via Adland.
—Posted by Tim Nudd
(TrendHunter.com) The August 2008 issue of Vogue Italia pays homage to the late Yves Saint Laurent with a tribute cover story entitled, “Silent.”
The accompanying black and white photo shoot by the incredible Steven Meisel…
DDB Vancouver has created a hard-hitting awareness campaign for The Looking Glass Foundation for Eating Disorders.
They use the tag line, “Not every suicide note looks like one.”
The campaign asks…
(TrendHunter.com) The Chinavision CVSJ-1304 is the world’s thinnest portable media player. This 4 GB player has a 1.8 inch touch screen with a 160 x 128 resolution and supports MP4, MP3, WMA, ASF, and WAV formats. It…
Despite the proliferation of social media and all the communication platforms that come with it, according to Forrester, email marketing will become a $4 billion industry by 2011
"Freedom of the press is guaranteed only to those who own one," said A.J. Liebling in 1935. Today, two companies are bypassing the publishing industry and putting the power of the printing press in the hands of everyday people.
LONDON – Google’s planned Street View service – which will offer ground-level pictures of every UK street – has been given the all-clear to launch, after the Information Commissioner said it had no more concerns.
Holy mother of Gill* – what is that!?
Gawker calls it Montauk Monstergate because nobody believes this is the carcass of a racoon or possibly a smallish dog. Gawker even says: “Fox News Discredits Itself With Wildly Incorrect “It’s Not a Monster” Reportage” – hahaha – ow, Fox news and discredit, aw gawker you got me right there. Funny. Instead everyone is suspecting that this might be a an ad campaign. Sheesh, we have people paranoid don’t we? Some people are even using this as an golden opportuniy to send out their press releases: Like venom energy drink who blasts: “Venom Places Bounty on the Montauk Monster”.
Either way, the tipster at Gawker today denied it being viral marketing for anything and particurlarly it is not for Cartoon Network’s “Cryptids Are Real”. Maybe it’s just a slow news day over there. What do you think it is?
* yes I know that Eric Gill was a incestuous dogfucker. I still like the damn font, so his mother is holy anyway. Oh, and hat tip to the denver egotist peeps who have time to read Gawker. ;P
If you thought Enzyte’s promise to make your penis bigger was club-footed false advertising, wait until you see Mental Floss’s list of shameless false-advertising schemes. The biggest offender is Listerine, which claimed its product treated basically every ailment under the sun in 1921, and was still saying it was better than dental floss in 2005. (It also invented halitosis so it could then cure it, but that isn’t mentioned.) Really, the whole list could have been about Listerine. Aside from Amoco’s ridiculous claim that its gasoline is “crystal clear,” everything else on the list is either an old-time medical bamboozle (Lydia Pickham’s Vegetable Compound, Dr. Koch’s Cure All), homeopathic crap that never works (Airborne), or a non-sequitur (a trick wedding). We’re surprised they left out the “Animal Care Certified” bruhaha, actually.
—Posted by David Kiefaber
(TrendHunter.com) DDB Vancouver has created a hard-hitting awareness campaign for The Looking Glass Foundation for Eating Disorders.
They use the tag line, “Not every suicide note looks like one.”
The campaign asks…
LONDON – EBay has hired digital agency Essence to handle its online planning and buying account. The deal also includes working with the online auction houses’ long-term media partners, as well as handling its creative advertising.
I love when the creative darlings tackle experiential marketing and content. Their adoption lends gloss to the categories and makes it all the more likely that the practices will become mainstream over time.
According to Ad Age, Mother is extremely active in these pursuits.
For Pot Noodle, the London agency has created a branded musical, which will open at the Edinburgh Fringe Festival on Aug. 1.
For Eurostar (the company that operates the passenger train service from London through the Channel Tunnel to France and mainland Europe), Mother made Somers Town, a project that won best film at the Edinburgh and Berlin film festivals, and best actor award at Tribeca.
For Pimm’s, the Diageo-owned alcohol drink brand, Mother is launching Pimm’s Summerfest, a five-day comedy festival in London. Mother also masterminded Pimm’s headline sponsorship of the Latitude Festival in Suffolk this month, which included a Pimm’s double-decker bus serving the drink, Pimm’s picnics, croquet and a Pimm’s bar on an island.
LONDON – Nicki Lynas, former senior manager in the entertainment and media practice at PricewaterhouseCoopers, is to join the Internet Advertising Bureau as its head of research.
Project Runway has started up again, and in the very first episode, the very orange Blayne stole the show by trying to create his own catch phrase: “girlicious.” Blayne, we all know you want to be as fierce as Christian, but it’s so not working. Trying to come up with a successful catch phrase is hard enough for advertising professionals. If you get one famous tagline in a lifetime, Blayne, you’re lucky. You can’t just go on and say any old crap over and over again until it sticks. It’s not even original, girl, so just get out! Copywriting is waaaay more complicated that that. You have to know how to write like people talk and exactly how to spell your portmanteau. It’s a carefully honed skill where you know that strappleberry is inherently better than applestraw or strawple or apstrable or strizzapple. You don’t see us copywriters up there on Project Runway, making dresses out of jump-rope with what looks like a diaper attached to the front, do you? I don’t think so!
—Posted by Rebecca Cullers
Hermes, the family owned luxury French fashion brand, is reviewing its pan-European media planning and buying account.
LONDON – Five has commissioned a remake of the iconic 1980s drama series ‘Minder’ from Talkback Thames, with former ‘Eastender’ Shane Richie starring as Arthur Daley’s nephew Archie.
While there are less than 100 days left to the election, there are still billions of dollars to be spent on ads. With the countdown to Election 2008 upon us, here is your viewing guide to all things political advertising — from what we have seen to what we expect will keep us talking.
With the shockingly poor box-office performance of The X-Files: I Want to Believe killing off the last vestige of his ’90s superstardom (Californication doesn’t count—no one watches that!), David Duchovny needed a fallback position. And he’s found it, appearing in Toth Brand Imaging’s upcoming national print campaign for sportswear company Johnston & Murphy. D.D. joins B-listers Ziggy Marley, BMX rider Mat Hoffman and ex-football player Tiki Barber as J&M pitchmen. The text of the ads reads, “Johnston, Murphy & Duchovny,” just in case people don’t recognize the not-so-gracefully aging former anchor of Fox’s Sunday night lineup. Mass acclaim, global recognition and big endorsements are still out there, but the truth is, it could take a self-deprecating “elder statesman” role on an HBO drama or—sigh—the “Daddy” part on a CW sitcom to jump-start any Shatner-esque comeback. On the plus side, Gillian Anderson’s still hot!
—Posted by David Gianatasio
Mintz & Hoke’s new campaign for the Connecticut Department of Public Utility Control (George Orwell would approve of that name) says I should “Wait until dark” to use major appliances. That way, I’ll reduce harmful emissions and relieve the strain on the state’s power grid. The only problem is—ouch!—I can’t find the light switch, so I keep bumping into things. Guess I’ll just follow the sound of the rinsing, spinning and agitating … hey wait, I don’t own a washing machine. I don’t even live in Connecticut! Either I’ve wandered into a very dark laundromat or I’m having that recurring nightmare where I wash my clothes at night to conserve energy. And I forgot to study for that big test tomorrow! And I’m only wearing underwear because the rest of my clothes are in the wash!
—Posted by David Gianatasio
Anyone here who makes websites should head over to the Alistapart 2008 survey for people who make websites. The results will be shared with us all.
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