LONDON – Landround, which runs loyalty programmes including Buy and Fly!, has said that it is unlikely to meet forecast revenue levels for the current financial year.
I’m sure either Robblink or Caff posted this or something similar here to Adland before, but I can’t find it. Seems that Minority Report scary-ads are now truly here – and they are already being used in tech-happy Japan, always first with the latest: NEC Develops Ad System w/ Face Recognition Technology
Participants stand in front of the display and hold a FeliCa-based mobile phone over the reader/writer. The system determines the user’s gender and generation through the camera image using the face recognition technology.
The display shows advertisements that would suit the user’s gender and generation, choosing from the 15 candidates prepared in advance. An electronic coupon that would match the attributes is sent to the user’s mobile phone at the same time.
If users purchase products at stores using the coupons, they will receive a chance to win a prize. By analyzing the information acquired through these actions, the system can also measure advertising effects, NEC said.
Ok fine, so they’re not scanning our retinas and saying “Hello Åsk, a.k.a Dabitch of Adland” just quite yet, but soon baby. I wonder what ads will be directed at me when that day comes. Award winners, I hope – with coupons for free Bishops Finger!
LONDON – Cocktail Marketing has created a series of brand affinity partnerships for pub operator Barracuda to help launch its B Card loyalty scheme.
Hey kids, I’d like to direct you to Quiet Glover, a french adblog, where they’ve done an interview with the people behind the Heineken Suicide advert. Quiet Glover says; “L’interview est en Anglais, je ne réaliserai pas de traduction afin de garder le message intact” and I’m so happy about that because yikes does my French ever le suck.
The Heineken suicide advert was made by Melissa Lissone, Alexander Kaan, Nina Aaldering & director Wouter Stoter @ Comrad for an Assignment of the Hallo Academy for Applied Creativity. As usual, nobody knows how it ended up on youtube. They must have special magnets there that suck up all the worlds ads and films that nobody uploads.
Did you imagine your work will be such a buzz on the internet?
No. It wasn’t even supposed to hit the internet. We were surprised ourselves to see it on Youtube, because we’re still working on a serie of virals. this was just part one and two. So, more is coming after the summer.
LONDON – BBC One’s ‘John Barrowman: the Making of Me’ documentary, part of a series exploring the nature versus nurture debate, won the primetime slot last night with 3.8m viewers tuning in, according to unofficial overnight figures.
LONDON – Paramount Pictures is pushing its new British teen comedy ‘Angus, Thongs and Perfect Snogging’ in a deal with Bebo, which involves its web drama ‘Sofia’s Diary’.
LONDON – Aegis Group has acquired French search marketing agency Aposition, which will join its iProspect network.
LONDON – McCann Erickson has hired Tara Howell, a partner at Delaney Lund Knox Warren & Partners, as the managing partner on its Nestle business.
LONDON – Channel 4 has reappointed OMD UK to its £20m media planning and buying account.
LONDON – OMD has retained the £20m media account for Channel 4, taking on additional online planning and buying responsibilities from Profero as part of a move to consolidate the broadcaster’s marketing requirements.
LONDON – Contextual ad firm Vibrant Media has appointed Jonathan Baron, a senior sales director from Microsoft, to lead its sales operation across Europe.
LONDON – Microsoft has struck a new search deal with Facebook as part of a planned $2.5bn (£1.26bn) annual spend to compete with Google.
Delaney Lund Knox Warren & Partners has been confirmed as having won the Health Lotteries account, after speculation that VCCP won and lost the account earlier this month.
LONDON – Future, the special interest publisher, has extended its partnership Panini to create a further three editions of Girl Gamer – the games magazine for girls.
LONDON – The Learning Skills Council has appointed Haygarth to launch a regional apprenticeship direct campaign in London, using illustrations of plasticine people to represent different sectors.
LONDON – The media is warning of the “end of kiss and tells” following Formula 1 boss Max Mosley’s victory in his privacy lawsuit against the News of the World.
LONDON – Thomson Reuters is planning to launch a business television news channel as early as January next year, to rival Bloomberg.
NEW YORK – Microsoft, having but all but abandoned any hopes of tying up a deal with Yahoo!, is looking to Facebook to boost its search business as the two sign a deal.
LONDON – Consumers are suffering from ‘celebrity fatigue’, from an overexposure to celeb-led marketing campaigns, according to a new report from Datamonitor.
(TrendHunter.com) How important is it to you that your bridesmaids look beautiful on your wedding day? For some brides, it’s so important that they invite their girls over for some pre-ceremonial Botox injections!
Trend…
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