Hasta La Creative!

[via Adliterate]

Up until the final tagline, “Your five senses prefer a Renault Magane”, this Brazilian commercial for the Renault Megane instills that sense of brotherly love.

LONDON – TV companies will no longer be required to leave a 20 minute gap between ad breaks under new rules announced today by Ofcom.

LONDON – Culture secretary Andy Burnham has said he is “open to hearing other views” on product placement on television, after initially saying he is opposed to any relaxation of the current laws.

LONDON – Yahoo is launching a new desktop application that will allow users to access their Yahoo, AOL and Gmail messages when they are not connected to the internet.

Taco Bell got a bit too cute for its own good when it asked 50 Cent to change his name to 79 Cent, 89 Cent or 99 Cent, in deference to the prices on its new value menu.

Now the lawyers for both sides will have to make it right.

According to Ad Age, the rapper, whose real name is Curtis Jackson, filed a lawsuit against Taco Bell for using his name and likeness without permission. Mr. Jackson claims trademark dilution, false designation of sponsorship, unjust enrichment and a violation of his civil rights, among other claims. He’s seeking $4 million in damages.

Mr. Jackson’s lawyer, Peter D. Raymond of Reed Smith says, “He doesn’t tend to endorse those kinds of things, low-end fast food.”

New Zealand’s National Foundation for the Deaf offers some tips for speaking to the hearing impaired in this nicely crafted commercial. (Don’t be an idiot and shout, for example.) In other deaf news: Ever wondered if you could curse in sign language? And here’s a story about how signers give people “sign names,” which are faster to say than spelling out their proper names.

—Posted by Tim Nudd

“Looks like we’re appearing on the same media lists.” said Eric Karjaluoto of Smashlabs when we talked about Veeple – he was sent the Veeple pitch and made this post on ideas on ideas about it. He titled his post “idiots”. He got the same pitch sent several times – as did I – and when he made an angry post about it Veeple asked hom to remove it. Yup.

I got the same pitch twice so I responded “Did you get any of my earlier replies that I sent this morning?” See, when when one asks questions in return on a pitch, one wants answers not a repeated pitch. Honestly, it’s that easy!

The pitch:

Software geniuses out of Silicon Valley are introducing Veeple -revolutionary software that gives the ability to add interactive “VeeSpots” — in-stream text, web page links, speech, and even thought bubbles — to videos. This opens up a whole new way for advertisers and web publishers to effectively deliver their message to the billions of people who are hooked on viewing and posting videos on the Internet.

The software geniouses of veeple had not sussed out how to allow for embedding flash content on other sites when I asked, so I was asking if I may host the file myself. Now they have though, so it’s inside.

Why this particular file? Well, while it shows off what Veeple can do in the interest of reporting new ad-stuffs, it’s also a clip from Wayne’s world. I wonder if Paramount Pictures has given the go-ahead for the use of Wayne’s world famous sell-out scene as an actual sell-out demonstration of a new thingiemahbob. It’s so deliciously ironic somehow. (Also, I totally doubt that they did, which would make this an infringment – but in these copyright confused times nobody cares but Viacom. And me.)

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How far does the Mitsubishi Pajero Sport go? Keep on turning the pages in your magazine to see how far (more inside). Neat media-buy from Africa, São Paulo.

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LONDON – Digital agency Twentysix has won a pitch to develop the website design and architecture for online fashion catalogue La Redoute.