Hasta La Creative!

Adliterate reveals the results of the fourth annual Global Planners survey from Heather LeFevre.

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798 planners from many nations participated in the study. Some of the key findings include: The majority of planners want to work for Wieden + Kennedy; planners love to read Russel Davies’ blog (he used to work at Wieden); VCU is perceived to be the best training ground for planners; planners like their jobs and are well compensated.

Miley Cyrus has spurred a Hannah Montana bonanza in the media! It seems no one wants to let the teen starlet out of the public eye… or more likely, Miley Cyrus wants to keep her name out there, judging…

If these ads don’t convince you not to subject your sweet Honda ride to unauthentic Honda parts, I’m not sure what would. The “Use Original Parts” campaign, created by Garrigosa Studio in Spain,…

Tom Asacker, points to a new book by Lucas Conley.

He does so after venting about Laura Ries’ poorly constructed advice to brand managers. Here’s the heart of her demented argument:

Burning the consumer’s mind is the key detail many companies miss. They think branding is putting their name and logo on the package. But that is only half the answer. Making a branding iron is the easy part. Holding the consumer down and burning that brand into the mind is the hard part.

Which brings us to journalist Lucas Conley, who has written for the Boston Globe, ESPN magazine, and Fast Company. According to Curled Up, his book looks at how marketers brainwash consumers. From clever ads to insidious marketing strategies to surreal promotions, he shines a light on the masterminds of manipulation and, in the process, illuminates our participation in our own seduction.

(TrendHunter.com) Miley Cyrus has spurred a Hannah Montana bonanza in the media! It seems no one wants to let the teen starlet out of the public eye… or more likely, Miley Cyrus wants to keep her name out there, judging…

(TrendHunter.com) If these ads don’t convince you not to subject your sweet Honda ride to unauthentic Honda parts, I’m not sure what would. The “Use Original Parts” campaign, created by Garrigosa Studio in Spain,…

Those in the know will love what they see here. What seems arcane to an outsider is pure poetry to an insider, and that can make an ad highly polarizing and highly relevant. A formula often ignored and/or feared by brands.

Hat tip to Did You Ever Notice?

File under: Marketing to Men

Advertising Agency: Giovanni+Draftfcb, Brazil
Art director: Marcelo Lobo
Copywriter: Daniel “Japa”
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos

Advertising Agency: Giovanni+Draftfcb, Brazil
Art director: Marcelo Lobo
Copywriter: Daniel “Japa”
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos

Advertising Agency: Juniper Park, Toronto, Canada
Creative Directors: Alan Madill, Terry Drummond
Art Directors: Jeff Cheung, Noreel Asuro
Copywriters: Andrew Chisholm, Heather Hnatiuk
Illustrator: Sarah J. Coleman
Photographer: Todd Mclellan
Published: July 2008