Hasta La Creative!

LONDON – Integrated marketing business iris Worldwide has secured a £20m injection from the Bank of Scotland.

Business unusual

Advertising Agency: Company B, Milwaukee, USA
Creative Directors: Brigette Breitenbach, Andrei Slobtsov
Art Director: Andrei Slobtsov
Copywriter: Brigette Breitenbach
Photographer: Pat Goetzinger
Published: July 2008

Road Warriors Welcome

Advertising Agency: Company B, Milwaukee, USA
Creative Directors: Brigette Breitenbach, Andrei Slobtsov
Art Director: Andrei Slobtsov
Copywriter: Brigette Breitenbach
Photographer: Pat Goetzinger
Published: July 2008

LONDON – Future’s customer publishing agency FuturePlus has appointed Anna-Louise Dearden as head of commercial partnerships.

Last weeks “duh, obviously fake” ads for Bayer’s Bepanthen first aid cream have been officially named fakes by JWT who’ve even released an official statement about them – as if ads depicting parents roasting their babies over fire, with blowtorches or burning a la marshmallows on a stick would ever have been approved – c’mon!

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LONDON – Wilmington, the business media company that owns journalists’ weekly Press Gazette, has received a takeover approach believed to be from private equity firm HgCapital.

LONDON – CBS Outdoor has won a five-year contract to sell advertising on Newport Buses in Wales.

LONDON – Profits at the FT Group rose 21% year on year in the first half of 2008, as owner Pearson rode out the economic downturn to post a 38% surge in pre-tax profits to £124m.

Host, Sydney Australia says:

This campaign was created to promote IKEA’s refresh and redecorate range, which helps people achieve the look they want for their home with simple, quick, affordable changes. The objective for the campaign was to demonstrate that is it easy and affordable to make your home feel fresh and rejuvenated. We wanted to inspire them with what is possible. Putting this through the filter of demonstrating that IKEA understands real life at home the campaign proposition developed was – Change a lot for a little. The creative idea was Small Change, Big Difference. The idea that you don’t have to do or spend a lot to make a big difference to the way your home looks and feels.
This idea was manifested in an integrated campaign.
• EXPERIENCE THE DIFFERENCE: a live installation in Sydney, Perth and Brisbane that changed daily to show how new cushions, lighting, blankets and rugs can completely transform a room, even when the furniture remained the same. The change was shown each day at the campaign microsite.
• WIN THE DIFFERENCE: A competition which could be entered via SMS or at the campaign site enabling people to win the makeover each day, with the entire room contents available at the end of each week in each state.
• DO IT YOURSELF: daily press ads and radio spots with tips to inspire people about how easy and affordable it is to make changes themselves

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Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Rome, Italy
Creative Directors: Federico Pepe, Stefania Siani
Copywriter: Stefania Siani
Art Director: Federico Pepe
Director: Lorenzo Bassano
Director of photography: Marco Bassano
Editor: Marco Finotello
Sound design: Jean Christophe Casalini
TV Prod: The Mach 2
Producer: Nicola Buffoni