Kerry Foods seeks digital agency for Cheestrings
Posted in: UncategorizedKerry Foods is searching for a digital agency for its Cheestrings brand in the UK.
Kerry Foods is searching for a digital agency for its Cheestrings brand in the UK.
LONDON – Integrated marketing business iris Worldwide has secured a £20m injection from the Bank of Scotland.
LONDON – Integrated marketing business iris Worldwide has secured a £20m injection from the Bank of Scotland.
Business unusual
Advertising Agency: Company B, Milwaukee, USA
Creative Directors: Brigette Breitenbach, Andrei Slobtsov
Art Director: Andrei Slobtsov
Copywriter: Brigette Breitenbach
Photographer: Pat Goetzinger
Published: July 2008
LONDON – Users of online national newspaper sites are younger, more affluent and spend more time and money online, according to research.
Road Warriors Welcome
Advertising Agency: Company B, Milwaukee, USA
Creative Directors: Brigette Breitenbach, Andrei Slobtsov
Art Director: Andrei Slobtsov
Copywriter: Brigette Breitenbach
Photographer: Pat Goetzinger
Published: July 2008
AskACopwriter has found some interesting businesscards lying around Grand Central station New York – front and back posted here – yep, it’s Sterling Cooper cards. Mad Men season two is coming and I’m beginning to get seriously annoyed with the hype JUST START AIRING THE DAMN SHOW ALREADY! Aaargh!
You can also download and print cards from the Sterlingcooperadagency.com site, as if anyone would want to waste their time with that when you can’t enter your own name and title. I want to be “Åsk Wäppling Chief Muse” please.
LONDON – Future’s customer publishing agency FuturePlus has appointed Anna-Louise Dearden as head of commercial partnerships.
LONDON – Digital Marketing Group has poached Guy Harris, DMS managing director, to take on the role of of development director.
Last weeks “duh, obviously fake” ads for Bayer’s Bepanthen first aid cream have been officially named fakes by JWT who’ve even released an official statement about them – as if ads depicting parents roasting their babies over fire, with blowtorches or burning a la marshmallows on a stick would ever have been approved – c’mon!
LONDON – Clear Channel shareholders have approved a $17.9bn (£8.9bn) takeover by private equity companies Bain Capital and Thomas H Lee Partners.
LONDON – Wilmington, the business media company that owns journalists’ weekly Press Gazette, has received a takeover approach believed to be from private equity firm HgCapital.
LONDON – FT.com has broken through the 500,000 registered user barrier following its decision to open up the site, offering more free access to users.
LONDON – CBS Outdoor has won a five-year contract to sell advertising on Newport Buses in Wales.
Headline: HELP HER! Remove the rope.
Body copy: Each day, some twenty Indian women are tortured, stabbed, hung or burned.
That’s over 7000 dowry deaths per year!
You can help, by speaking out against abuse when you encounter it.
Because the abused have no voice.
LONDON – Profits at the FT Group rose 21% year on year in the first half of 2008, as owner Pearson rode out the economic downturn to post a 38% surge in pre-tax profits to £124m.
LONDON – Mikah Martin Cruz, Sony’s general manager of central marketing, has left the company, which has replaced him with Vodafone’s Matt Coombe.
This campaign was created to promote IKEA’s refresh and redecorate range, which helps people achieve the look they want for their home with simple, quick, affordable changes. The objective for the campaign was to demonstrate that is it easy and affordable to make your home feel fresh and rejuvenated. We wanted to inspire them with what is possible. Putting this through the filter of demonstrating that IKEA understands real life at home the campaign proposition developed was – Change a lot for a little. The creative idea was Small Change, Big Difference. The idea that you don’t have to do or spend a lot to make a big difference to the way your home looks and feels.
This idea was manifested in an integrated campaign.
• EXPERIENCE THE DIFFERENCE: a live installation in Sydney, Perth and Brisbane that changed daily to show how new cushions, lighting, blankets and rugs can completely transform a room, even when the furniture remained the same. The change was shown each day at the campaign microsite.
• WIN THE DIFFERENCE: A competition which could be entered via SMS or at the campaign site enabling people to win the makeover each day, with the entire room contents available at the end of each week in each state.
• DO IT YOURSELF: daily press ads and radio spots with tips to inspire people about how easy and affordable it is to make changes themselves
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Rome, Italy
Creative Directors: Federico Pepe, Stefania Siani
Copywriter: Stefania Siani
Art Director: Federico Pepe
Director: Lorenzo Bassano
Director of photography: Marco Bassano
Editor: Marco Finotello
Sound design: Jean Christophe Casalini
TV Prod: The Mach 2
Producer: Nicola Buffoni
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Rome, Italy
Creative Directors: Federico Pepe, Stefania Siani
Copywriter: Stefania Siani
Art Director: Federico Pepe
Director: Lorenzo Bassano
Director of photography: Marco Bassano
Editor: Marco Finotello
Sound design: Jean Christophe Casalini
TV Prod: The Mach 2
Producer: Nicola Buffoni