LONDON – The Evening Standard is extending the availability of its Eros Card loyalty scheme after striking a partnership with online sales providers PayPoint, e-pay and i-movo.
“Mr Williams” (same scene as commercial but for radio)
adstandards.com.au
Agency: George Patterson Y&R, Melbourne
Ben Coulson (Creative Director)
Paul Meates (Art Director)
Vanilla Stener (Copywriter)
mandy celms (Agency Producer)
If you want to talk about ads that bug you, go to Adstandards.com.au.
Ad Age knows how to start Monday off with a bang.
The trade mag looked at figures from 100 companies that disclosed CMO-level compensation and determined that their average compensation was $1.5 million in 2007.
About one-fourth of that came from salary ($358,000); bonus, perks and non-equity incentive pay made up another fourth ($360,000). The rest ($767,000) came from stock options and stock awards.
Dell’s Chief Marketing Officer, Mark Jarvis, hauled in $15.5 million, topping all others.
By comparison, median compensation for Standard & Poor’s 500 CEOs (in place for at least two years) was $8.8 million in 2007.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Director: Alexandre Gama
Copywriter: Isabella Paulelli
Art Director: Márcio Ribas
Agency Producers: Xanna D’Aguiar, Karina Vadasz
Director: Pedro Amorim
Production Company: MIXER
Media buyers operating in the online space already know about advertising exchanges. For the mere mortals in account service or creative, the concept is a bit fuzzier. But thanks to The New York Times, ad exchanges are coming into focus.
Big publishers try to sell Web site advertising space through their sales forces at high prices. Most cannot sell all their inventory, so they send the leftover, or “remnant,” space to an ad network or to an ad exchange.
Ad networks and ad exchanges are both in the business of selling remnant inventory, but they do it in slightly different ways. The networks, which function as middlemen, sell chunks of inventory through their sales forces, which can simplify the buying process for advertisers.
Exchanges, on the other hand, let advertisers buy ads directly, and place them one by one. Because there are usually lower fees, buying off exchanges tends to be cheaper — though more labor-intensive — than buying through networks.
LONDON – Market research company eDigitalResearch has appointed Derek Eccleston as its new head of research.
Fight the Fuzzies at School.
When kids don’t have breakfast in the morning, it’s easy to fuzz out in class. But research shows that a nutritious breakfast, like great tasting Kellogg’s Sultana Bran, with filling fibre and whole grains, can help kids stay focussed at school.
Advertising Agency: JWT Sydney, Australia
Creative Group Head: Ben O’Brien
Art Directors / Copywriters / Illustrators: Richard Apps, Ben O’Brien
Communications Director: Jacqui McKeering
Print Producer: Danielle Solden
Retouching and Finished Art: Lee Turner
Published: May 2008
HELP HER! Remove the rope.
Each day, some twenty Indian women are tortured, stabbed, hung or burned.
That’s over 7000 dowry deaths per year!
You can help, by speaking out against abuse when you encounter it. Because the abused have no voice.
Brief: To create innovative, eye-catching OOH communication to highlight the plight of women in India, and evoke the desired response from the TA: That of speaking out against the evils of the dowry system that still prevails across the country.
Solution: An interactive creative that visually dramatizes the dowry death situation in the country, and calls for action on the part of the audience. The creative is hung in public places, where it will not be overlooked. When the noose is removed from the girl’s neck, the full message is revealed, along with an exhortation to speak out against the evils of the dowry system.
Extension of OOH Utility: Besides car door handles, bike handlebars & tea-bag tags, it can be used in public transportation and other ambient settings like parks (on bushes in a larger format), as a bookmark in libraries…
Advertising Agency: Bhadra Communications, Bangalore, India
Art Director: Siju S Nair
Copywriters: Dominic J L Satur, Siju S Nair
Released: June 2008
LONDON – TNS Technology is rolling out its UK ComTech telecoms research project across France, Germany, Spain and Italy.
Advertising Agency: CIACOMUNICACION, Barcelona, Spain
Creative Director: Juan Pablo Caja
Art Director: Roger Cano
Copywriter: Jordi Lucas
Advertising Agency: Art&C Comunicação, Natal, Brazil
Creative Directors: Lenilson Lima, Lucilio Barbosa
Art Directors: Jackson Williams, James Williams
Copywriter: Ian Thomé
Illustrator: Daniel Xavier
Published: June 2008
Advertising Agency: Art&C Comunicação, Natal, Brazil
Creative Directors: Lenilson Lima, Lucilio Barbosa
Art Directors: Jackson Williams, James Williams
Copywriter: Ian Thomé
Illustrator: Daniel Xavier
Published: June 2008
DSG 7 electronic gearbox.
Shift fluently.
Advertising Agency: DDB Belgium
Creative Director: Peter Aerts
Art Director: Johan Van Oeckel
Copywriter: Bart Van Goethem
Graphic Designers: Isabelle De Vos, Phyl Bautzer
Account team: Sylvie De Couvreur, Francis Lippens
DSG 7 electronic gearbox.
Shift fluently.
Advertising Agency: DDB Belgium
Creative Director: Peter Aerts
Art Director: Johan Van Oeckel
Copywriter: Bart Van Goethem
Graphic Designers: Isabelle De Vos, Phyl Bautzer
Account team: Sylvie De Couvreur, Francis Lippens
DSG 7 electronic gearbox.
Shift fluently.
Advertising Agency: DDB Belgium
Creative Director: Peter Aerts
Art Director: Johan Van Oeckel
Copywriter: Bart Van Goethem
Graphic Designers: Isabelle De Vos, Phyl Bautzer
Account team: Sylvie De Couvreur, Francis Lippens
With the creative approach ambitiously calling for hundreds of Scion owners to unite for a massive photo and film shoot, the monumental cross-media marketing campaign will evolve the brand’s positioning and showcase its success in new ways.
“Our objective with this campaign is to celebrate the strong community of owners who have embraced the Scion brand,” said ATTIK co-founder and creative director Simon Needham. “The diversity of Scions we had at the shoot was incredible, allowing us to create a phenomenal brand spot and many other campaign elements using owners’ Scions. It was an amazing experience.”
For several days in May, hundreds of Scion owners and their guests gathered in the Nevada desert for the “Scion United” owner event. While owners shared camaraderie, fun and entertainment, more than 300 of their stock and “from mild to wild” modified xAs, xBs, tCs and xDs appeared in Scion’s photo and film shoots.
Images from the event – which looks more like a giant desert rave than anything else – inside.
Your creative empowerment quote from last night’s Mad Men:
"They can’t do what we do. And they hate us for it."
–Don Draper
Artwork for “Chelsea G.” billboard from Scion UNITED BY INDIVIDUALITY campaign.
A unique custom-cover venture is also in production for the September issue of Tokion magazine, featuring each subscriber’s name imprinted on a Scion vehicle as part of the cover artwork. Owners who attended the Scion United event will also receive Tokion’s September issue with a personalized Scion for cover art.
Billboard executions featuring an owner’s Scion will run in 22 markets through October. The campaign’s online and other out-of-home components will also be revealed over the weeks ahead.
LONDON – Alfa Romeo will support the launch of its new MiTo model, featured at the British International Motor Show last week, with a marketing campaign set to roll out in November.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
