Hasta La Creative!

LONDON – Kerrygold butter is set to launch an on-pack promotion that aims to target 35 to 50-year-old women.

LONDON – Tesco has bowed to pressure from the international community and agreed to stop sourcing products from Zimbabwe until there is an end to the ‘current political crisis’ in the country.

Chili’s is a bit late to the table (ha!) with The Office-style humor in a pair of TV spots that have workplace themes. “Sling Dog” features a street vendor who slingshots food up into office buildings, as a giant chili pepper rolls by on a flatbed truck. In “Musical Chairs,” bored drones at a meeting play the kids’ game, and a giant chili pepper approaches outside on a scaffold outside. In each case, the appearance of the chili is accompanied by Seinfeld-ian funky-bass musical cues. So, we get references to a pair of classic sitcoms, but few real laughs to speak of. Still, the ads work well enough in a self-consciously goofy way, and the giant peppers give spot-on performances. Frankly, those of us who’ve eaten at Chili’s would take our chances with whatever the SlingDog guy sends up.

—Posted by David Gianatasio

A company that makes ‘home power plants’ has brought in Corfin Communications for a profile-raising brief.

Just when you thought it was safe to go back to Boston, Mullen has tricked out local landmarks like the Hatch Shell (above) and Weeks Bridge to advertise the Sharks + Rays exhibit at the New England Aquarium. Fins are prominently featured in an ad with the city’s famed Swan Boats and another based on Make Way for Ducklings. (See those, and others, after the jump.) Mullen says a street team of “lifeguards” will swim—I mean, swarm—downtown, directing visitors to the aquarium. I’d volunteer to take part and write about the experience, but I don’t look so hot in a Baywatch suit these days. UPDATE: There’s also this viral video of a shark chasing a tourist boat.

—Posted by David Gianatasio

LONDON – Disney has put cinema advertising at the heart of its marketing activity after securing one of the biggest commercial deals in cinema – the ‘family gold spot’.

Experiential outfit Not Actual Size has won an ongoing brief to promote children’s music charity Youth Music.

LONDON – Subway is to sell a Reggae Reggae Chicken Sub in its UK outlets, having signed a deal with Dragons’ Den entrepreneur Levi Roots enabling it to use his spicy sauce brand in its sandwiches.

LONDON – MasterCard is celebrating the British obsession with summer holidays in its latest TV ad, created by McCann Erickson.

LONDON – Online auction site eBay has been fined £30.6m (€38.8m) after luxury goods firm LVMH sued in a French court.