Links for 2008-07-06 [del.icio.us]

Big Brand Gambling – eBay Slot Machines

It appears that online auction house eBay has entered the gambling business.

Slot machines featuring a selection of eBay’s items as jackpot winnings can now be found in Winds Casino in New Buffalo, MI.…

U.S. Hispanic Shops Bring Home Hardware


NEW YORK (AdAge.com) — U.S. Hispanic agencies picked up two prizes at last month's Cannes Lions International Advertising Festival, including the first Lion for Saatchi & Saatchi's Latino shop Conill.

We’re Back to Where We Started, Right? Wrong


When the ad industry separated media from creative years ago, we lost control over the message and the big-picture context of how to truly engage the consumer. That is, until now.

Survey: More Buyers Expect to Spend Less in Most Media

NEW YORK (AdAge.com) — Advertiser optimism is waning across all major media categories, with fewer buyers expecting to increase budgets in TV, newspapers, radio and outdoor than they were a year ago.

How to Attract Big-City Talent to Small Towns


The greatest obstacle for our agency continues to be something that seems largely beyond our control: attracting top talent to a second-tier market.

TV Writers Decamp to the Web

LOS ANGELES (AdAge.com) — As Hollywood braces for an actors strike, an entrepreneurial band of screenwriters idled by last year's writers strike is launching Strike.TV — an ad-supported web-video venture that allows creators to retain ownership of their series.

The Agency Model Is Bent but Not Broken


It seems that everyone has declared the agency model broken. I disagree. It is just bent out of shape by at least three seismic marketplace fractures, which it is trying to accommodate.

Canceled Show’s Sponsor Scrambles to Save Promo


NEW YORK (AdAge.com) — When Telemundo's morning show, "Cada Día," was canceled, cookwear supplier Royal Prestige was left without a vehicle for its yearlong sweepstakes.

Telemundo Teams With GMC for Made-for-Web Soccer Reality Series


NEW YORK (AdAge.com) — It's a long shot. That's a loose translation of the title for a Spanish-language reality series Telemundo Communications Group is creating for broadband — and General Motors' GMC Sierra truck.

The Agency-Selection Process Needs Fixing Now


Although it is one of the most important decisions a CMO will make during his or her tenure, the agency-selection process is highly inefficient and dysfunctional. The proof in the pudding: Marketers' agency relationships are becoming dangerously transactional, lasting a mere three years on average.

Has Microsoft Found a Way to Get at Yahoo?

NEW YORK (AdAge.com) — The latest in the Microhoogle saga is that every media company is hatching plans with everyone else to get a piece of the action. Yahoo is unlikely to emerge looking like, well, Yahoo.

How Portfolio Will Get Paid When Users Visit Other Websites


NEW YORK (AdAge.com) — Through a program offered by Adsdaq, Portfolio essentially will build a reach-extending network on an ad hoc basis, as advertiser demand dictates.

Fledgling Brands May Take the Fall With Steve & Barry’s


NEW YORK (AdAge.com) — Steve & Barry's fall from grace could take several boldface names along for the ride.

The End of the Line for Line Extensions?

BATAVIA, Ohio (AdAge.com) — Within the past year, some of the most heavily extended personal-care brands in those giants' portfolios — Unilever's Dove and P&G's Pantene and Olay — have slowed substantially or even declined in the U.S.

CMO Nicholson Exits Pepsi as Share Declines


NEW YORK (AdAge.com) — Amid sliding market shares for several of its brands, softening spending and lackluster marketing, Pepsi-Cola's senior VP-chief marketing officer, Cie Nicholson, is leaving the beverage giant.

McD’s Warms Up for Olympics Performance


LOS ANGELES (AdAge.com) — With just about a month to go, McDonald's is getting ready for the Olympics.

Bringing Brand Emeril Beyond the Food Network


NEW YORK (AdAge.com) — After more than a decade as perhaps the Food Network's most ubiquitous TV chef, Emeril Lagasse is kicking his media empire up a notch.

Murdoch Lifer Mans Main Street Journal


NEW YORK (AdAge.com) — It's already been eight months since Rupert Murdoch plucked Les Hinton from London to run Dow Jones and The Wall Street Journal, and Mr. Hinton does not like to dawdle.

China Thwarts All Efforts to Ambush Games

The government and the Beijing Organizing Committee for the Olympic Games are restricting access to outdoor media in the capital through the end of September for Olympics sponsors.