Jul
09
Yellow Pages – Darts! – ambient, Canada
Posted in: Uncategorized
Yellow pages and Cossette Communication Marketing are at it again throwing darts around all over Toronto. Won’t SOMEBODY PLEASE think of the poor crushed pub tables!?
Jul
09
Denny’s jumps into the presidential race
Posted in: Uncategorized
You have to admire Denny’s for flinging every marketing idea at the wall, like so many half-eaten Moons Over My Hammy, until something sticks. For the teens, there’s a campaign to recast the eatery as a hip and rockin’ late-night club. As if that premise didn’t stretch reality to the breaking point, the chain has now kicked off “America Votes for Real,†a contest which, according to Brandweek, asks “John McCain and Barack Obama look-alikes … to submit a video of themselves advocating ‘real breakfast.’ †It’s original, I’ll give them that. The winners get a free meal every month at Denny’s until the next presidential election in 2012. If nominated, I will not accept; if drafted, I will not run—I’m dreading what Denny’s will elect to serve.
—Posted by David Gianatasio
Jul
09
Dove Slaughters a Perfectly Good Queen and Bowie Song
Posted in: Uncategorized
Under Pressure, little more than transparent hype for Dove’s self esteem fund (“You support our efforts every time you buy Dove!”), is probably the weakest of its Ogilvy-manufactured Real Women series.
Jul
09
Shares in TNS soar as GfK prepares to trump WPP
Posted in: UncategorizedLONDON – Shares in TNS have soared today, jumping almost 12% as GfK responds to WPP Group’s £1.08bn hostile bid for TNS and confirmed it plans to team up with a partner to buy the market research giant instead of pursuing a nil-premium merger.
Jul
09
TNS rejects latest WPP bid
Posted in: UncategorizedLONDON – WPP’s pursuit of market research outfit TNS has taken a fresh twist – with TNS rejecting its latest offer, and German research company GfK unveiling plans for a cash counter-bid to buy TNS.
Jul
09
Passers-by fill pockets with coins from Chevrolet billboard
Posted in: UncategorizedLONDON – Londoners yesterday tried to beat the credit crunch by grabbing pocketfuls of coins from a 20-foot billboard made from 20,000 pennies.
Jul
09
Dexter viral makes viewer prime suspect
Posted in: UncategorizedLONDON – FX UK has launched a viral campaign featuring a personalised video application to promote the second season of hit US serial killer drama series ‘Dexter’.
Jul
09
Epson hands six-figure account to Red
Posted in: UncategorizedPrinting giant Epson has handed its entire six-figure UK PR business to Red after a two-way pitch.
Jul
09
Digital chief Hart quits Associated
Posted in: UncategorizedLONDON – Andy Hart, chief executive of Associated Northcliffe Digital, has left the company without a job to go to.
Jul
09
Future launches Total Film compact edition
Posted in: UncategorizedLONDON – Future, the special-interest media group, is to launch a compact edition of film title Total Film exclusively through WHSmith High Street and WHSmith Travel retail outlets.
Jul
09
Dawkin-Jones leaves UKTV for NBC
Posted in: UncategorizedLONDON – Laurence Dawkin-Jones, executive director of commercial at UKTV, is to take up the newly created role of UK managing director of NBC Universal’s global TV networks division.
Jul
09
Future launches Total Film compact exclusively with WHSmith
Posted in: UncategorizedLONDON – Future, the special-interest media group, is to launch a compact edition of film title Total Film exclusively through WHSmith High Street and WHSmith Travel retail outlets.
Jul
09
BBC in row over order to reveal salaries of EastEnders staff
Posted in: UncategorizedLONDON – The BBC has been ordered to disclose the annual staff costs for ‘EastEnders’ by the Information Commissioner’s Office, following a freedom of information request, but will not have to reveal the actors’ individual salaries.
Jul
09
Summerhays takes ad controller role at Northern & Shell
Posted in: UncategorizedLONDON – Northern & Shell, publisher of The Daily Express, has appointed Kieron Summerhayes as classified advertising controller.
Jul
09
Sorrell makes hostile bid for TNS
Posted in: UncategorizedLONODN – WPP Group has launched a hostile bid worth £1.08bn for market research outfit Taylor Nelson Sofres (TNS).
Jul
09
Bonekickers debuts with 6.8m viewers on BBC One
Posted in: UncategorizedLONDON – BBC One’s new crime drama ‘Bonekickers’, based around a team of glamorous archaeologists, opened with an impressive 6.8m viewers last night, according to unofficial overnight figures.
Jul
09
Moneysupermarket.com partners with MSN
Posted in: UncategorizedLONDON – MSN has picked price comparison website Moneysupermarket.com to provide tools and information for its MSN Money site.
Jul
09
Grey creates spoof 50s horror film virals for Frijj
Posted in: UncategorizedLONDON – Grey London has released a spooky new viral campaign for milk drink Frijj, spoofing 50s US horror films.
Jul
09
Andy Hart parts company with Associated Northcliffe Digital
Posted in: UncategorizedLONDON – Andy Hart, the managing director of Associated Northcliffe Digital, has left the company without a job to go to.
Jul
09
MINI Cooper S – Soapbox – print, Switzerland
Posted in: UncategorizedA new mini ad running in Switzerland from Lowe, Zurich.
Advertised brand: MINI Cooper S
Advert title: Soapbox car
Headline and copy text (in English): Soapbox car fun with 175 hp.
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