APB Singapore hires Publicis for Heineken
Posted in: UncategorizedSINGAPORE – Asia-Pacific Breweries (APB) has awarded its Heineken beer brand in Singapore to Publicis following a final-round shoot-out with JWT, TBWA and Leo Burnett.
SIA in web-based telephony first
Posted in: UncategorizedSINGAPORE – Singapore Airlines has become the first company to place advertising on MediaRing Talk, a new medium for targeting web-based phone users.
Burnett bags $6m Indonesia account
Posted in: UncategorizedJAKARTA – Leo Burnett Krea-sindo has emerged the winner of the US$6 million Indonesian creative account of cement maker Holcim after a pitch which began with 10 agencies in contention.
Coach Japan calls for media review
Posted in: UncategorizedTOKYO – US luxury leather goods and accessory brand Coach has called a review of its media business in Japan.
Tourism Australia hires DDB to handle global creative work
Posted in: UncategorizedSYDNEY – Tourism Australia (TA) has named DDB Worldwide as global creative agency for its US$169 million advertising account for the next three years.
P&G seals ad tie-up on China’s abang.com
Posted in: UncategorizedBEIJING – Procter & Gamble has signed a year-long deal with Chinese lifestyle and information site About.com China (abang.com).
Newspaper takes compact decision
Posted in: UncategorizedKUALA LUMPUR – Malay-language daily Berita Harian and its weekend edition, Berita Minggu, have downsized in Malaysia in a bid to increase readership and advertising revenue.
Indosat caves in to pitch fee demands
Posted in: UncategorizedJAKARTA – In what could prove to be a milestone in Indonesian advertising, Indosat, one of the country’s biggest advertisers, has caved in to demands from agencies to pay a pitch fee ahead of its US$15 million advertising review.
Seniors in Fashion Ads – Lauren Hutton, 65, for Mango
Posted in: UncategorizedAirMedia expands via acquisitions
Posted in: UncategorizedBEIJING – Following a successful US listing in late 2007, AirMedia Group – reputedly the largest firm in the air travel digital advertising category in China – has acquired Excel Lead International and Flying Dragon Media Advertising.
CIMB picks Ogilvy for Indonesia launch
Posted in: UncategorizedJAKARTA – The CIMB Group has selected Ogilvy & Mather Indonesia to handle launch advertising for its CIMB Niaga bank operations later in the year.
Gas Rebates Keep Consumers Spending – It’s FREE Gas-mania
Posted in: UncategorizedWhile drivers feel they are getting strangled by gas prices, the gas-rebate gimmick business is running wild. It’s almost to the point that if you are spending money, you can ask for a gas rebate! Hotels…
Electric Sportscars – L1X-75 GT from Mullen Motors
Posted in: UncategorizedGas Rebates Keep Consumers Spending – It’s FREE Gas-mania (GALLERY)
Posted in: UncategorizediPhone 3G Voice Dialing & Control – iSpeak (GALLERY)
Posted in: UncategorizedFake Lesbian Fashion Ads – Versace Fall-Winter ‘08 Campaign
Posted in: UncategorizedNever one to produce boring shots, uber fashion photographer Mario Testino injected the new Versace Fall/ Winter 2008-2009 women’s ad campaign with a mysterious faux-lesbian vibe between two of the most…
Interactive Animated Anatomy – Hybrid Animation Shows Heart Pumping (VIDEO)
Posted in: UncategorizedStarbucks Offers More Samples, Discounts
Posted in: UncategorizedCHICAGO (AdAge.com) — Starbucks today said it is offering prolonged and far-flung sampling of summer beverages to assuage consumers and boost traffic through the season. The promotions, which vary by region, are focused in major cities. They're also targeted at faithful customers who have Starbucks cards or visit the stores more than once a day.