Despite ever increasing economic gloom, the outlook for the marketing communications sector remains relatively positive, writes Andy Collins, senior partner at Results International, the adviser to agency owners looking to sell.
SHANGHAI – Coca-Cola has briefed three agencies regarding the launch of a new product into the mainland market.
SINGAPORE – Competition for General Motors’ regional creative pitch for Chevrolet has thinned to two agencies, with Ogilvy RedCard understood to be contesting a final round with Leo Burnett, the incumbent.
SINGAPORE – Yellow Pages has appointed independent agency Religion to handle its advertising in Singapore as the directory attempts to communicate its relevance in the face of increasing competition online.
MANILA – Yahoo has appointed three online reselling houses – AdMax Network, Yehey and Havoc Digital Media – to handle its advertising sales in the Philippines.
NEW DEHLI – BBDO India has appointed Ranjeev Vij (pictured) as business director and vice president.
MANILA – The Philippines’ leading TV station GMA Network has launched two international channels for Filipino communities in Australia and New Zealand.
HONG KONG – Synovate’s Clare Lui and Susanna Lam (pictured) have both been promoted to the position of research director to cover the absence left by previous director of media Craig Harvey’s departure in May.
Tropic Thunder hasn’t even hit theatres yet and already Ben Stiller fans can’t hide their excitement for the new flick. Paramount’s clever marketing is no doubt to thank for generating pre-movie buzz.…
SEOUL – Fleishman Hillard has appointed Austin Edgington (pictured) as vice president of technology and head of digital at the company’s Sydney operation.
(TrendHunter.com) Wine has been around for centuries, yet it continues to be updated with innovative twists, from packaging and storage tweaks to novel marketing ideas. Wine connoisseurs will gasp at some of the items on…
(TrendHunter.com) Tropic Thunder hasn’t even hit theatres yet and already Ben Stiller fans can’t hide their excitement for the new flick. Paramount’s clever marketing is no doubt to thank for generating pre-movie buzz.…
SHANGHAI – Andrew Carter (pictured), national tactical planning director of Mindshare Shanghai, has been confirmed to succeed outgoing MD Michelle Ko, who will relocate to the regional office of GroupM in Hong Kong.
(TrendHunter.com) Yahoo is letting you Build Your Own Search with a new open search web services program. To capitalize on the gargantuan value of global search results, Yahoo BOSS will allow people to customize the way…
(TrendHunter.com) You wood think that with today’s modern innovations and advances in design, products would get more high tech and futuristic looking. While it’s the case sometimes, there is a huge range of designs inspired…
(TrendHunter.com) Yahoo! Games are now ad-supported, integrating advertisements for real companies within the virtual worlds of interactive play. With the help of Double Fusion, a firm specializing in casual game video…
Roller skates + ethnic noisemakers = Extreme Clothing Volatility. That’s one life lesson I learned at NOLAF (the National Organization for Legislation against Fun), our latest source of advertainment.
(TrendHunter.com) T Boone Pickens is an deliciously wealthy oilman from Texas who is ready to help end America’s dependence on foreign oil. The PickensPlan involves building the world’s largest wind farm in the area between…
(TrendHunter.com) To create your own cartoons you don’t have to be a graphic artist, or any artist for that matter, thanks to new computer technologies that let you customize your own animations. This is most frequently…
Resumé in Sweden (which is either adage or adweek, take your pick) has decided to start a ‘community’ and force people to stand for their comments (as users). I get that, they’re sick of “anonymous”. Hell, that’s why I only allow comments here from anyone who signs up – you could be “jacktheripper” both here and at Resumé and your comments will always be yours, yaknow?
But then they did the extra-weird thing and allowed signed-in-users to be anonymous. Ah, okaaay…. Wait, you didn’t want anon comments, right? Wait a second…. Wasn’t that the problem?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
