NEW YORK (AdAge.com) — Home Depot today said it is undertaking a wholesale review of all ad and marketing agencies working on its nearly $600 million marketing account. The review comes as part of a newly adopted procurement process at the Atlanta-based retailer that mandates a periodic review of all of the company's ad and marketing services agencies.
To all of you who find public speaking easy and natural, I'm totally envious. Hey, we all start somewhere, and the important point is to move forward. In my case, I knew if I couldn't learn to speak in front of a crowd, I wasn't going to have much of an agency. That became a powerful incentive to get some experience and get over my stage fright.
Here in Atlanta, this is a big ‘un. From Adweek:
The Home Depot is contacting consultants as it prepares to review all aspects of its $500 million-plus communications business, including creative, media, PR, digital and multicultural chores, according to sources.
Might be hard for some of you to believe, but Home Depot was once a great company, and its founders have done wonderful philanthropic things here in Atlanta. And I remember when it only had one store.
Like all the other major Atlanta-based businesses (Delta, Coke, UPS, Georgia-Pacific), Home Depot gives its brand advertising account to an out-of-town agency (Richards Group) and throws some digital and below-the-line scraps to some local shops. I wonder if that’s going to continue.
(TrendHunter.com) I thought the previous eyelid tattoos featured on Trend Hunter could not be beaten, but boy was I wrong! Check out this selection for more glorious, random art from the World of tattoo’s.
Clearly the…
(TrendHunter.com) Did you fall in love with Tim Burton’s The Corpse Bride? Are you going to BE a Corpse Bride? Wannabe a Corpse Bride? Check out Etsy for this perfectly lovely creation that has been shredded to the edges…
Hoping to tap into disdain for cheesy film cliches, Sprint chose Union Editorial to refine a set of movie trailer-style spots. The star? Sprint Instinct.*
Unlike some of its casual-dining brethren, Ruby Tuesday figures it’s better to burn out than fade away. With that in mind, the chain is planning to destroy one of its restaurants next Tuesday in a glorious, self-defeating explosion that will be broadcast live on its Web site. Technically, the stunt, coordinated by ad agency BooneOakley, is meant to usher in a new beginning for the chain, with an ad campaign tagged “It’s a brand new Tuesday.” But it feels more like a grand statement about the category generally. (Bennigan’s probably regrets closing its locations meekly in the middle of the night instead of sending them sky-high.) Teasers for the Ruby detonation include newspaper ads with copy shaped like a bomb. (With any luck, those ads will not be running anywhere near Boston.) There’s also a countdown clock on the Web site, but it’s only counting in days, hours and seconds—they forgot to include minutes. Our advice: stay away from this detonation site at all costs.
—Posted by Tim Nudd
A George Parker spy reports Draft/FCB’s Lori Lum, whom he refers to as Uber-Witch, was fired from the New York office this week.
There may be bugs on some of you mugs, but there ain’t no bugs on me.
(TrendHunter.com) I think iPhone covers are a bit unfashionable, OK very tacky. I take particular offense to the transparent ones.
However, I was worshiping the Gods of kitsch when I found this. It’s a tongue in cheek…
DDB Paris has won the pan-European account for Glamour, Condé Nast’s glossy women’s monthly title, after a four-way pitch.
Somebody sent us a link to El Lobo Rojo, an online video series that’s airing all summer long.
(TrendHunter.com) Sadly this series of “self-printed” calendars and plant posters is a prototype only.
The creative behind this gem, Oscar Diaz, came up with the self-printing concept when he realized he could control…
Harry Potter fans: the new trailer is out!! The sneak-peak at Harry Potter and the Half-Blood Prince has been highly anticipated, after months of buzz.
The sixth Harry Potter movie actually goes back…
When Minneapolis ad agency Kerker decided to change its name as part of a rebranding effort, the top brass chose to rename the shop after themselves. One problem: The owner is Chuck Kelly, and the creative chief is Chris Preston. And John Travolta’s wife kind of has a lock on the name Kelly Preston. Undaunted, they moved forward with Preston Kelly. Minneapolis-based blog the daily (ad) biz joked yesterday that Chuck Kelly had to swallow his pride and put his name last for the greater good of the company. “Ego comes second to looking ridiculous,” the blog noted, “at least in this case.” Showing that he’s a man of good humor, Chuck Kelly responded on the agency’s site today by linking to the daily (ad) biz item and saying, “Now you know the real story about how my ego almost caused the agency to be named Kelly Preston.” For the record, the agency execs probably have a better claim to the name than the actress, who was born Kelly Kamalelehua Palzis. Which, come to think of it, would make an awesome name for a new shop.
—Posted by David Griner
LONDON – Orangina is launching a sexually-charged TV and poster campaign in the UK, featuring dirty-dancing animals.
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