Asda and Tesco enter price war to reclaim ground from hard discount chains

LONDON – Britain’s two biggest supermarkets have slashed prices of everyday items to relieve pressure on families concerned about rising costs of living in the UK.

Asda and Tesco begin price war to reclaim ground from hard discount chains

LONDON – Britain’s two largest supermarkets have slashed prices of everyday items to relieve pressure on families concerned about rising costs of living in the UK.

TV chef urges Tesco shareholders to back chicken welfare call

LONDON – Celebrity chef Hugh Fearnley-Whittingstall, who presents Channel 4’s ‘River Cottage’ series, will be urging Tesco shareholders today to back his call to improve how it treats its ‘broiler’ chickens, which live for a matter of weeks and are sold for as little as £3.

Lords say more regulation is answer to concerns over news provision

LONDON – A House of Lords report has said the UK’s news diversity is under threat and is recommending tighter media merger regulation and a role for Ofcom in policing the quality of public service broadcasting news.

Glasses Direct strikes partnership with Daily Express and OK!

LONDON – Glasses Direct, the online spectacles retailer, is to use the Daily Express, Daily Star and OK! magazine for its marketing in a co-branding deal with Richard Desmond’s Northern & Shell.

David Beckham stars in global TV ad for Sharpie pens

LONDON – Football superstar David Beckham will debut next week in a TV ad for marker pen brand Sharpie that will air globally. It ties into a promotion that challenges entrants to ‘think Beckham and be bold’.

WPP’s Enfatico buys into Danish agency AdPeople

LONDON – Enfatico, the full service agency set up by WPP to service Dell, is to acquire a majority stake in AdPeople, a Danish company that provides print marketing support to Dell, for an undisclosed sum.

French car brands lack va va voom as they fail to impress British owners

LONDON – French car brands are highly unpopular with UK owners, according to a survey by Which? Car magazine, with none making it into a top ten dominated by Japanese brands and topped by the Porsche Boxster and the Range Rover Sport .

China Life Insurance calls creative pitch

BEIJING – State-owned giant China Life Insurance has put its corporate creative business up for review, with a slew of MNC agencies believed to be in contention.

WPP eyes mobile and gaming in China

SINGAPORE – WPP is shifting the focus of its digital acquisition strategy in China onto mobile and gaming, according to the agency holding group’s online chief.

Watsons debuts new regional drive

BANGKOK – Health and beauty chain Watsons has chosen Thailand as the launch market for its new pan-Asian branding initiative, its first since awarding the business to BBDO in favour of 22-year incumbent Ogilvy & Mather last year.

More scams in Cannes – Luxor highlights by Leo Burnett, when Luxor is Lowe’s client.

More gossip from the little birdies my friends. Is the fantastic Luxor highlighters campaign a scam ad? We do know that the agency who created them doesn’t have the account. Oopsie!
Time of India reports;

LEO Burnett’s Grand Prix winning work at the Abbys 2008—Luxor Highlighters—seems headed for controversy. Though Leo Burnett’s work may have seen it winning a Grand Prix, Luxor is in fact Lowe India’s client. What’s even more interesting is that company officials appeared to be clueless about the body of work that Leo Burnett has showcased.

But here’s a new twist, we get to hear directly from K.V. “Pops” Sridhar, Executive Creative Director at the “highlight Luxor” ad agency, Leo Burnett, sharing his thoughts about this and other ‘legal scams’ in the Mint Wall Street Journal/ business newspaper. (inside)

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Fake Brand Endorsement Lawsuits – Naked Cowboy Sues Mars Candy

For 10 years, Robert Burck, has been entertaining tourists in Times Square as “The Naked Cowboy.” His outfit consists of a white hat and cowboy boots and skimpy white underwear. He has trademarked…

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(TrendHunter.com) As part of an ongoing effort to increase my addiction to delicious trends, I just created something special. I call it, “Can You Guess What’s Next?”

In short, every trend now features another image tempting…

25 Awesome McDonald’s Ads – From Billboards to TV Spots (SUPER GALLERY)

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Mutant Human Fish – “Stop Climate Change Before it Changes You” Campaign

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The ad, which was created by Germaine…

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Trend Hunter brought you the paparazzi-inspired print ad for Emporio Armani Diamonds for Men featuring actor Josh Hartnett. Now we bring you the sexy, black & white video commercial with the shirtless…