SINGAPORE – Perfetti van Melle, the Dutch-Italian candy maker, has appointed BBH Asia-Pacific as global agency of record for its Chupa Chups brand after an idea for an AP brief was given the greenlight to run globally.
MACAU – An Omnicom agency combination is believed to have scooped the lucrative marketing communications business for the upcoming US$2.5 billion City of Dreams casino project.
ASIA-PACIFIC – The newly-merged RBS/ABN Amro bank has begun to align its marketing organisations, naming Anna Langford to head marketing and communication for Asia-Pacific.
ASIA-PACIFIC – Reuters will continue to focus on growing consumer revenues in Asia following the departure of regional EVP of consumer media, Azhar Rafee.
SHANGHAI – Publicis Groupe agency Saatchi & Saatchi is finalising a joint venture deal with Energy Source, China’s biggest independent digital agency.
GLOBAL – Agencies pitching for Western Union’s global brand assignment are hoping for a decision within weeks, after an ad testing process failed to deliver a clear winner.
SINGAPORE – Online ad sales firm Admax Network has launched a specialist unit for advertisers targeting young internet users called Youth Channel.
For its song All I Need off the In Rainbows album, Radiohead teamed up with MTV EXIT (End Exploitation and Trafficking) to create a cause-oriented music video.
Founder Tim Coco of agency COCO+CO has launched a personal campaign to get Washington’s attention. Apparently his husband Genesio J. Junior Oliveira, Jr. was deported last year after failing to win legal status.
SEOUL – British supermarket giant Tesco is seeking to offset flagging growth in the United Kingdom with a strengthened presence in Korea, which will allow it to operate as a serious competitor to domestic discount chains E-Mart and Lotte Mart.
Check out the new tool off E-Trade’s freak-of-nature assembly line
BEIJING – Porter Novelli has restructured its regional management team with the appointment of its Singapore MD Ed Dixon to MD of South Asia and China president John Orme to head up North Asia.
Quebec’s Federation of Milk Producers enlisted Touche! PHD to stock showroom refrigerators with milk cartons.
CHICAGO (AdAge.com) — Kellogg is resurrecting the 100-year-old Hydrox cookie in response to a consumer campaign that involved more than 1,300 phone calls, 1,000 petition signatures and "countless online message board postings." Hydrox cookies were pulled in 2003.
YORK, Pa. (AdAge.com) — According to a recent study by the online women's blogging community BlogHer and Compass Partners, more than one-third of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs.
I’ve never heard of Toms Shoes until a couple of minutes ago. I’m sorry to say I’m not attracted to their footwear, but I love where they’re going with their give-away concept.
[via Fresh Creation]
(TrendHunter.com) While bicycles are gaining popularity, a fascination with technology still persists among our culture, and unfortunately, many people are still overwhelmingly resistant to exercise. As a result, we’re…
MINNEAPOLIS (AdAge.com) — Two moments of truth dominated Tuesday's prime time. On the cable news networks, the night's narrative was about former White House press secretary Scott McLellan's scathing screed against the Bush administration. Meanwhile, on broadcast, Fox's "Moment of Truth" easily won its new-season timeslot.
NEW YORK (AdAge.com) — Dunkin' Donuts has pulled an online ad starring Rachael Ray after conservative bloggers suggested the scarf she wore in the ad looked like a keffiyeh, a traditional headdress worn by Arab men that some associate with jihad.
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