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Advertising Agency: Ogilvy South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Michael Lees-Rolf
Copywriter: Kelly Putter
Illustrator: Karen Cronje
LONDON – Phil Georgiadis, the chairman and co-founder of Walker Media, has sold his remaining share in the media agency to M&C Saatchi for £4.8m in cash and shares.
SAN FRANCISCO – Google has lost its second high-profile executive to Facebook in a month, with the departure of its head of social media Ethan Beard.
Downing Street comms supÂremo Stephen Carter has begÂun a trawl for a talented speech writer to join the team at Number 10 amid concern that Gordon Brown’s big speeches are failing to resonate with the public.
Eighty-six per cent of the public think the reputation of the pharma industry has been damaged by GlaxoSmithÂKline’s delay in coming clean about its Seroxat drug, a PRWeek poll has found.
Liberal Democrat mayoral candidate Brian Paddick is relying on senior US strategists with close links to the Democrats to boost his popularity with Londoners.
LONDON – Britain is a nation of interactive TV users, with much of the population going online which watching TV rather than viewing passively.
LONDON – A government review has proposed that computer games should be forced to carry prominent cinema-style age classifications under proposals to protect children from violent or unsuitable material.
A Danish company has developed software to measure audience reaction to marketing images, writes Caitlin Fitzsimmons
LONDON – M&C Saatchi’s diversification and expansion plans have paid off, with the group posting an increase in pre-tax 2007 profits to £8m from the previous year’s loss of £1.2m.
NEW YORK – The Los Angeles Times has had to apologise after a story it ran, which made headlines around the world by linking Sean ‘Diddy’ Combs to the murder of Tupac Shakur, was exposed as being based on fake FBI documents.
MANILA – Tony Sarmiento (pictured), the former ECD of Proximity Philippines, is joining Ace Saatchi & Saatchi as its VP of integration, a new role.
LONDON – The world-famous Great Ormond Street Hospital Children’s Charity has called a review of its direct marketing account.
Emirates has consolidated its $150 million global media account into Publicis Groupe Media.
LONDON – The Department for Work and Pensions is reviewing its £4 million benefit fraud communications planning business.
LONDON – National Express is hunting for an agency to handle the consolidated advertising account for its recently merged train and coach services
LONDON – The Conservative Party has ruled out legislative curbs on advertising to combat problems such as binge-drinking and obesity if it wins the next election.
LONDON – Total TV revenues could be down by as much as 10 per cent for May, according to early
estimates from broadcasters and media agencies.
LONDON – Paramount Comedy, the digital satellite channel, has kicked off a search for an
advertising agency.
LONDON – Saga Holdings and the AA have kicked off their long-anticipated £25 million media planning and buying review.
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