JWT bags Commonwealth Games business

NEW DELHI – JWT India has bagged advertising duties for the 2010 Commonwealth Games in Delhi, the biggest multi-sporting event ever held in India.

Bank Islam splits $9 million account between Paragon and Naga DDB

KUALA LUMPUR – Bank Islam Malaysia Berhad (BIMB), one of Malaysia’s largest Islamic financial institutions, has awarded its estimated RM30 million (US$9.4 million) to Paragon and Naga DDB as the bank looks to usher in a fresh positioning.

Akruti City picks Mudra for creative

MUMBAI – Mudra has bagged Indian real estate company Akruti City’s creative account.

FireFox on Steroids – Flock (VIDEO)

(TrendHunter.com) Ever wonder what FireFox would look like on fox-steroids? Wonder no more.

Flock is here and the Flock rocks! Basically, it packages all of your social networking sites (Facebook, Flickr, YouTube etc) and RSS feeds seamlessly into one web 2.0 user-friendly browser. A feature that Flocks is the “m…

Firebrand CEO Laments Company’s Demise, Misunderstands Commercials

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Fighting to the end, Firebrand CEO Roman Vinoly shared his frustration over doubters of the ads-as-content concept with AdWeek.

Blue appoints Sklar as global chief creative officer

SINGAPORE – Blue has moved to bolster its creative firepower with the appointment of former XM Asia Pacific regional CEO and ECD Josh Sklar (pictured) to the newly created role of global chief creative officer.

Blue appoints Sklar as global chief creative offier

SINGAPORE – Blue has moved to bolster its creative firepower with the appointment of former XM Asia Pacific regional CEO and ECD Josh Sklar (pictured) to the newly created role of global chief creative officer.

Divinity Metrics Measures Brands’ Online Video Presence

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Divinity Metrics has put together a chart measuring the top 20 brands in online video. It will be updated every week.

Glamvertising in Hitchcock Inspired Ads – Christina Aguilera for Stephen Webster

(TrendHunter.com) Alfred Hitchcock has been a constant inspiration in Hollywood lately. Christina Aguilera has been announced as the official new face for London-based jeweler Stephen Webster. She stars in Hitchcock-inspired ads for Webster’s Spring 2008 line. Says Webster about his choice of pairing a modern superst…

Controversial TV Spot Is 2007’s Best TV Ad – The Last Supper (VIDEO)

(TrendHunter.com) Sex and violence are popular methods to catch attention in advertising. But you can make other sorts of controversial ads, like this ad for Siminn, an Icelandic phone company. They are changing history. And the history they chose to change, is Jesus’ last supper.

The ad was chosen the best ad of t…

Controversial TV Spot Is 2007’s Best TV Ad – The Last Supper

Sex and violence are popular methods to catch attention in advertising. But you can make other sorts of controversial ads, like this ad for Siminn, an Icelandic phone company. They are changing history. And the history they chose to change, is Jesus’ last supper.

The ad was chosen the best ad of t…

Fantasy Rooms in Minnesota – The FantaSuite Hotel (GALLERY)

(TrendHunter.com) Winters are long and bone chillingly brutal in Minnesota, which is the only reason I can think of that the FantaSuite Hotel ended up in Burnsville, Minnesota.

Some of the fantasy room themes include outer space, caves, forest, Rome, Greece, Egypt, undersea and wild west.

I guess sometime during …

For Kylie Time, Just Dodge the Boss

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Ever want to beat the boss? Forget about scoring a machine gun and leaving life in cubicletopia with a parting gift of unhinged chaos. Play Dodge the Boss instead.

Green Technology Breakthrough – Inkjet Printed Solar Cells

(TrendHunter.com) In an advancement that could radically reduce the cost of making solar panels, Massachusetts-based Konarka Technologies has developed and successfully demonstrated the ability to print solar cells with an inkjet printer. By using the inkjet printing process in the manufacturing of solar cells, the n…

Will VOD Ever Live Up to Its Potential?

ORLANDO, Fla. (AdAge.com) — Video on demand holds a lot of promise for advertisers. The question is when the potential in this emerging media venue will start to be fulfilled.

Helvetica Film

OK, so maybe a feature length film about a typeface isn’t your idea of a good time.
The fact is though Helvetica has such a broad social prevalence that it’s impact on modern ‘rational’ forms of communication is certainly deserving of such inquiry.
Inquire here
(I should also point out that this isn’t the first time someone […]

Solar & Wind Powered Pre-Fab Spa – Desert Winds Eco Spa (GALLERY)

(TrendHunter.com) When thinking of a spa, I envision a natural, calm, quiet setting, not over the top sterile environments like Las Vegas. But Vegas may be the best place for this environmentally friendly Desert Winds Eco Spa. The concept is for a solar and wind powered development.

It would be composed of pre-fab …

Reebok CMO Uli Becker Raised to CEO


CHICAGO (AdAge.com) — Faced with continued market-share losses to rival Nike, Reebok has elevated its chief marketing officer to the CEO suite. Parent Adidas today named Uli Becker CEO of Reebok, replacing Paul Harrington, who held the post for 12 years.

You on a Times Square Billboard – I in the Sky Public Art Project (GALLERY)

(TrendHunter.com) Imagine seeing yourself on a billboard in Times Square, lit up on one of the most famous streets of the world. You don’t have to be a model or a celebrity for it to be possible anymore!

Thanks to “I in the Sky,” a new public art project, anyone can step inside a designated photo booth to have their…

You on a Times Square Billboard – I in the Sky Public Art Project

Imagine seeing yourself on a billboard in Times Square, lit up on one of the most famous streets of the world. You don’t have to be a model or a celebrity for it to be possible anymore!

Thanks to “I in the Sky,” a new public art project, anyone can step inside a designated photo booth to have their…