Category stewards at vendors and retailers are constructing a new working partnership. They create new experiences based on consumer habits and deliver both greater choices and tightly tied checkout across multiple channels. The road to relevance entails mastering e-commerce not as a discrete channel but as a source of killer shopper insights that fuel innovation across all distribution channels
NEW YORK (AdAge.com) — While many PR agencies benefit from marketers wanting to shift their ad dollars from traditional advertising to other disciplines, a large number also have had to deal with an increasingly frustrating review process. Whether it's the procurement department, third-party search consultants, marketers using PR for the first time or brands just wanting to be sure they're spending money wisely, agencies are being asked to invest a lot of money and manpower into putting together new-business pitches.
NEW YORK (AdAge.com) — Want to get away? Southwest Airlines is probably asking itself that after experiencing one of the most embarrassing moments in its history. The airline had a major PR crisis on its hands last week when the Federal Aviation Administration issued it a $10.2 million fine, saying the carrier misled the agency about the inspection of planes for fuselage cracks. The airline, which has recorded 35 consecutive years of profitability, said the problem boiled down to a computer error and at no time was passenger safety compromised.
NEW YORK (AdAge.com) — You can call Peter Arnell's return to Chrysler, the scene of his agency's biggest blowup, a lot of things. Just don't call it a chance for redemption.
NEW YORK (AdAge.com) — TV networks are trying to get viewers excited about some of the most boring things on the air: reruns.
YORK, Pa. (AdAge.com) — A Harris Interactive poll finds that a whopping 95% of people believe it is at least somewhat important that companies know "who I am, my buying history, past problems or complaints, preferences and billing record." Some 37% said knowledge of personal history is important, and more than a quarter — 27% — called it "very important."
CHICAGO (AdAge.com) — The most successful new-product launch to hit grocery shelves last year was a canned line extension of a 136-year-old product that's likely already in your kitchen cupboard.
ORLANDO, Fla. (AdAge.com) — What is often a rather humdrum discussion of the strengths of magazines, TV and other media venues this year turned into an exercise in grenade launching and hand wringing over the increasingly obvious shortcomings in media measurement.
CHICAGO (AdAge.com) — Samsung paid dearly to become the official wireless sponsor of the Olympic Games. Now it just has to figure out if the standard bells and whistles on many of its phones intrude on other major sponsors' exclusive turf.
NEW YORK (AdAge.com) — So you want to be Mick Jagger? You're going to need friends to lug your gear, a drummer who knows how to count, a sound-proof rehearsal space and a branding consultant.
NEW YORK (AdAge.com) — Longtime readers of The Atlantic are likely to do double takes when they see Britney Spears on its next cover — a rarified piece of media real estate more often occupied with subjects such as Pakistan's A.Q. Khan, the biological basis for morality, the human qualities of George Washington or, in 1996, "Why Americans Hate the Media."
NEW YORK (AdAge.com) — Debt: It's the new obesity. Just as food companies have gotten spanked for pumping their products full of fat and sugar, companies that spend big to market credit cards and add more flab to the already-chunky financial waistlines of Americans are coming under increasing fire from politicians, consumer advocates and customers feeling burned by their monthly statements.
…and it looks slightly left of lame.
Lifesavers guides us down the sometimes precarious road of good intentions with this ad for “It’s Good to Be Sweet.”
To promote its agency at a local ad awards show, Giant Ideas produced a self-promoting parody of the Cloverfield trailer.
AUSTIN, Texas (AdAge.com) — Mark Zuckerberg's highly anticipated keynote interview with BusinessWeek's Sarah Lacy at the South by Southwest Interactive conference was panned by the audience here — and in near-real time in the blogosphere.
HONG KONG – Andy Chang (pictured) has moved to MRM Hong Kong as the general manager reporting to Jason Chau, managing director of Greater China.
(TrendHunter.com) You may soon be able to throw away your deodorants and expensive perfumes. A team of Brazilian researchers has come up with a pill that replaces unpleasant body odor with a much more pleasing scent. They got the idea from certain foods, such as garlic, asparagus and curry which perfume the skin, uri…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
