V05 recruits MySpace artists for latest TV ads
Posted in: UncategorizedLONDON – VO5 is using two rising MySpace artists to give street cred to its new extreme style brands in a £3m marketing campaign that breaks on Monday.
LONDON – VO5 is using two rising MySpace artists to give street cred to its new extreme style brands in a £3m marketing campaign that breaks on Monday.
Crispin, Porter & Bogusky executive creative director, Andrew Keller, is in Sydney judging this year’s ANDY Awards. He’s also keeping a journal at Creativity Online.
Here’s a bit of what he’s saying:
I’m fascinated by print. It is almost impossible to nail down what makes a great print ad. There are rules and there are goals and there are philosophies, but there are no guarantees. The right answer just is the right answer. I wish I could say more. Keep it simple, keep it branded, stay tight to the product and its benefits. Have a powerful strategy. Surprise and engage. Make it relevant. OK, so what is relevant and what is funny? What amount do you leave out so that the reader can feel smart for understanding or have you left out so much as to alienate them? It’s a delicate balance. When you see it you know it.
LONDON – The Birmingham Post has today launched a new version of its website as part of move to publish news online before the publication of its print version.
According to The Wall Street Journal, celebs, like agencies, are looking for a cut of the action these days.
Rather than a straight annual endorsement fee for doing a TV spot or slapping their picture on a magazine ad, some celebrities and athletes look for deals that offer a bigger piece of the action.
Rapper 50 Cent recently received a windfall when Coca-Cola Co. bought Energy Brands Inc., the maker of the Glacéau line of waters, including Vitaminwater. The hip-hop star, whose real name is Curtis Jackson, had bought a stake in Energy Brands and personally endorsed a drink called Formula 50 that the company named after him.
The article also looks at Ellen DeGeneres. A pet fanatic and the owner of two dogs and three cats, Ms. DeGeneres bought an estimated 15% stake in Halo, a high end pet food line owned by Pegasus Capital Advisors LLP, a Greenwich, Conn.-based private-equity firm. DeGeneres will also appear in the brand’s advertising.
LONDON – Annual performance figures for Royal Mail have been criticised by Postwatch, the industry’s watchdog, following a summer disrupted by industrial action that caused the first-class delivery rate to plunge far below its target.
LONDON – Unilever has unveiled plans to simplify the structure of its business by merging its Home & Personal Care and Foods divisions to form a single category it hopes will better compete in developing countries.
Suddenly feeling the urge to give people bags to carry around, Mother in London, in its typical jokey way, instead came up with a line of “uncarriable†bags that you’d theoretically be embarrased to tote around with you. And they are fun indeed. See the whole collection over at Neatorama. Who wouldn’t love a Texas Gay Republicans bag (well, besides John Manlove)? That Phil Collins fan-club bag is pretty good, too. Even classic jokes like the sperm donation center and a fried dolphin stand get some play here. It’s only a matter of time before they make a bag for Federal Breast Inspectors.
—Posted by David Kiefaber
(TrendHunter.com) Although we’ve seen just about every holiday become commercialized, smaller ones, like St. Patrick’s day, don’t seem to gather much attention from bigger brands. That looks like it’s changing. Just look at what Puma’s created for the Irish holiday on March 17.
The Puma Sky 2 sneakers are green wit…
Although we’ve seen just about every holiday become commercialized, smaller ones, like St. Patrick’s day, don’t seem to gather much attention from bigger brands. That looks like it’s changing. Just look at what Puma’s created for the Irish holiday on March 17.
The Puma Sky 2 sneakers are green wit…
(TrendHunter.com) I am working in a the marketing department of a media company in Paris, France. Recently we were sitting in circle and discussing new advertising formats. One of the most interesting is a skate game made by Vans that you play with your fingers on an iPhone.
Fact #1 : this game is fun.
Fact #2 I lo…
This list of crank diets illustrates, if nothing else, how willing Americans are to try any weight-loss methods except the correct ones. While most of these are innocuous, calorie-cutting schemes, there are a few ideas, like the tapeworm diet (parasite yourself thin!) and the Russian peasant diet (bet those starving proles never have to squeeze into their summer pants), that sound utterly unworkable, as well as insane. (And did the tapeworms really come “jar packed,†like it says in the old ad shown here?) The real kicker is the diet where you’re injected with urine from pregnant women, which is apparently some kind of fat-blasting nectar from Olympus. It clearly doesn’t work, because nerds have been consuming pee under a different name for years now, and most of them are still fat.
—Posted by David Kiefaber
(TrendHunter.com) After four years of design and construction work, the world’s largest structure — Terminal 3 at the Beijing Capital International Airport–opens today, in time for the Olympic Games. Aside from the stunning roofscape, which integrates wayfinding in the orange, red and yellow interiors, this build…
Tired, perhaps, of choking on the noxious smog that hangs over Detroit (look, it ain’t Vermont!), Campbell-Ewald is launching a green-marketing practice called Garden. From the release: “Garden will help marketers reflect their environmental initiatives in messages that connect consumers’ needs with client products that contribute to a greener planet.†Awesome! There’s something called the “Garden Grow Process,†and “social audits†are referenced. Also, staffers will apparently be fired for drinking bottled water. Though I could be wrong about that, because I wasn’t really paying attention. Here’s a trippy clip from The Magic Garden. I used to watch it when I was in pre-school. C-E’s announcement made me think of the program: Every day in the garden was happy and peaceful and filled with song. Will they merrily sing “How Dry I Am†at C-E when the new eco-friendly water dispensers break down? (OK, I still watch The Magic Garden. There, I zinged myself. Happy now, C-E?)
—Posted by David Gianatasio
What starts as a rather droll pep talk for the Andy award judges ends up being hijacked by some strange terrorist org that speaks only in super OZ slang of so thick it needs to be subtitled and then turns into a song about “you’re ad wankers who are stuck inside”. Verbal abuse is funny as hell when done right. I wish I could set the entire one gigabyte film out for free but ouch, bandwith bills you know so I crunched it down to 20 MB’s and posted it for super adgrunts.
Super adgrunts, enjoy the Hijacked Andy Award song here in the commercial archive.
(TrendHunter.com) These are pictures of entries in a speaker design contest by C4DCafe. The designs are mostly meant to be aesthetically pleasing and some of the gadgets were made to be more for decoration than for functionality. Some of these speaker prototypes definitely look kind of weird. Still others are really …
LONDON – Magners is to unveil a new TV campaign to promote the provenance of its Irish Cider starting 3 March.
LONDON – Microsoft is looking to mend historic rivalries between web designers and developers in a viral marketing campaign that sees a designer and developer duel it out.
LONDON – MTV Networks’ UK advertising revenues provided a boost to parent Viacom’s 2007 financial performance, contributing much of the growth in the company’s international ad revenues.
LONDON – LinkedIn, the professional social networking site, has launched a web application to allow its members to access the site while on the move via their mobiles.
LONDON – Comic and magazine publisher, Panini, has launched a covermount promotion to drive sales of its High School Musical 2 sticker collection.