HONG KONG – Starcom, OMD, MEC and ZenithOptimedia will contest the review for Intel’s US$300 million media buying and planning duties, in addition to incumbent Universal McCann.
SHANGHAI – Omnicom Media Group has promoted OMD China MD Elaine Ip (pictured) to the position of CEO, overseeing the OMD and PHD brands in China.
MACAU – The Venetian is believed to have shortlisted two agency combinations for the luxury property component of its Macau mega-resort.
SYDNEY – Ogilvy & Mather Asia Pacific and STW Communications have appointed Stuart O’Brien chief executive of Ogilvy’s advertising, direct and digital businesses in Australia and New Zealand.
SINGAPORE – Tequila has appointed Tom Hannigan (pictured), from its Thailand office, as general manager.
HONG KONG – UA Finance has appointed M&C Saatchi Hong Kong to handle its e-Cash Revolving Loan 2008 campaign, following a three-way pitch against two undisclosed agencies.
HONG KONG – Burberry has handed media buying and planning duties for its China and Hong Kong accounts to Maxus.
LONDON – The unsettled stock market and falling share prices mean that companies are easier to buy, particularly in media, writes Stephen Foster.
LONDON – Brent Hoberman and Martha Lane Fox, the co-founders of travel website Lastminute.com, have teamed up again to launch a furniture website called Mydeco.com.
LONDON – The three-month-old US writers’ strike could end in time for the Oscars after a breakthrough in negotiations over online advertising royalties, according to reports over the weekend.
If you want a seriously retarded re-cap of this year’s Super Bowl commercials, be sure to check out Bob Garfield’s video recap.
The race for the Democratic presidential nomination once again demonstrates the power of one of the most fundamental concepts in marketing: owning a word in the mind.
And advertising people wonder why the public views them with contempt. The industry's annual showcase Sunday — otherwise known as the Super Bowl — featured commercials that peddled soft porn, sold soda pop as a drug, trivialized charitable causes, ridiculed ethnic Americans, terrified small children and contemplated running over a sissy with a car.
BATAVIA, Ohio (AdAge.com) — Marketing budgets get cut in a recession, right? Not according to several of today's package-goods leaders. In a testament to how important advertising has become to their businesses, Procter & Gamble Co., Colgate-Palmolive Co., Kraft Foods and Kellogg Co. all have boosted or at least maintained their marketing budgets, even as they've had to implement cost controls elsewhere.
As baby boomers begin to retire, companies are offering bigger salaries and better packages to gain and retain the best employees. Now may be the perfect time to ask your company for a raise.
All CMOs engage in a time-driven bargain: exchanging their time — the time they've invested in market research, marketing plans, strategy development and advertising — in return for a few minutes, hours or days of their consumers' time. But how can you know whether consumers are willing to trade their time for yours?
There is a fundamental problem with overemphasizing ROI as the single measure of marketing success: It is often impossible to accurately quantify the impact. Although the world of marketing has come a long way in terms of analytic capabilities, applying financial numbers to the marketing equation is not always possible or preferable. That's why using ROI to evaluate the overall effectiveness can be a problem.
NEW YORK (AdAge.com) — An elaborate 15th birthday coming-out party, or quinceañera, is popular in Latin culture, and so is wrestling, but the two are rarely combined.
NEW YORK (AdAge.com) — People en Español is building on its successful annual print franchise "The 50 Most Beautiful People" ("Los 50 Más Bellos") — the magazine's best-selling and fattest issue of the year — to create a multiplatform promotion that goes deeply into the realm of user-generated content.
CHICAGO (AdAge.com) — Google can take comfort that media megamergers often fail to deliver on promises. It's not easy to merge great companies. It's even harder to merge two floundering companies. It's open to question whether Microsoft, after a decade as digital media also-ran, can fix Yahoo, the fumbling internet giant.
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