Whatever you thought of the Super Bowl ads, this Reebok spot is the perfect post-Super Bowl ad. Thanks to Eli Manning and the New York Giants, the population of Perfectville remains 1. Via Twitter’s DougH.
—Posted by Tim Nudd
Here’s some Super Bowl buzz research from Collective Intellect:
– Pepsi generated the most “share of voice” (22 percent) in blog posts during and after the Super Bowl. This includes the Sobe spot that gave us WTF Syndrome.
NEW YORK (AdAge.com) — Retail chain Burlington Coat Factory has expanded the scope of its agency review to also include creative duties. The marketer last month announced it was placing the media portion of its $70 million advertising account into review, citing a need to explore the range of resources available in a fast-changing retail marketplace.
Vitruvio Leo Burnett Madrid and TCM/Turner Classic Movies show ‘support’ (major air quotes going on here) for the Current writers strike. Click the image for full ad which just has a lot of crumpled white space really.
Oh, and it ain’t over until the fat lady sings. MMMmkay?
In a message sent to members at mid-day Sunday, WGA West president Patric Verrone and WGA East prexy Michael Winship said, “The facts: we are still in talks and do not yet have a contract. When and if a tentative agreement is reached, the first thing we will do is alert our membership with an e-mail message. Until then, please disregard rumors about either the existence of an agreement or its terms.”
Thanks WGA Strike Blog at Variety.
Credits: ECD, Rafa Antón, Art Director, Sergio Lobo , Copywriter Francisco Cassis
LONDON – Leo Burnett group agency Lime has been appointed by Tesco to handle its external experiential activity as the store seeks to simplify its car park marketing.
Looky, Looky! It’s Obama Girl, aka Amber Lee Tettinger…and her curves… introducing the results of this year’s MediaCurves Super Bowl commercial study.
NEW YORK (AdAge.com) — Pepsi, CareerBuilder, GoDaddy, Tide, T-Mobile and Cars.com all scored big in the fourth-annual Super Bowl search report card, compiled by search-engine-marketing firm Reprise Media. The biggest losers: Disney, Zantac and Hershey — along with the entertainment industry — which had negligible connections between their game-day ads and online presences.
Last year, an Italian campaign against anorexia showed just how jarring nudity can be. (The ads even made it to the Elite 8 of our Freakiest Ad Moments of 2007 contest.) But now the honor for Most Awkward and Yet Profound Nudity goes to the Dutch Socialist Party for its 60-second spot criticizing changes to the nation’s homecare policy. The ad features an 86-year-old woman completely disrobing while she explains the policy change. A quick summary of the message: Previously, if you were elderly in the Netherlands, you could have one personal helper whom you got to know and trust. To cut costs, the government opted to rotate in different helpers instead of always giving you the same one. “A stranger is helping me with washing myself now,†the woman says in the protest ad, “and the next time it’ll be another stranger.†Why not, she wonders, just undress in public? Big thanks to Marc at Osocio for highlighting this spot and posting a translation.
—Posted by David Griner
OMFG! Finally, something not Super Bowl-related.
The question of whether Tom Petty was lip-syncing during his halftime performance at the Super Bowl isn’t the only musical scandal brewing following Sunday night’s game. Arcade Fire is now reportedly weighing its legal options after the NFL used its song “No Cars Go†in a promo—allegedly without permission. Pitchfork reports: “We knew these guys were sports fans, but would Win, Regine, and the gang really sell their music to Rupert Murdoch so that he could advertise his football television program? No, no they wouldn’t. Turns out Fox never even asked the band if they could use their song, and they certainly weren’t given permission to do so.†Perhaps the indie band can open for some other baby boomer next year as payback.
—Posted by Tim Nudd
The Super Bowl ’08 Wrap
John and Tug get up too early and draw far too many hasty conclusions about what worked and what didn’t. Listen and tell us where we got it right and wrong.
Happy Super Monday.
LONDON – Titan Outdoor has unveiled six new digital six-sheets at Charing Cross station in London, in conjunction with digital specialists iblink.
LONDON –
Tony Blackburn is joining Smooth Radio in London’s presenting team, taking over the weekend breakfast show from Saturday, 16 February.
LONDON – Terry Grote, the managing director of The Independent and Independent on Sunday, is leaving after nearly 10 years with the company.
Oh how the morning after brings clarity to the prior evening’s dalliances.
LONDON – Virgin Media has formed a partnership with mobile phone retailer Phones 4u that will see it take over shop space in six stores for a six-month period.
LONDON – Virgin Media has formed a partnership with mobile phone retailer Phones 4u that will see it take over shop space in six stores for a six-month period.
NEW YORK (AdAge.com) — Adidas is turning over control of its Originals stores and product line to consumers. Not literally, but sort of.
(TrendHunter.com) Printers are traditionally big, ugly evils that invade and clutter your oh-so-precious desk and office space. The Hanging Printer provides a sexy, compact solution right at the reach of your fingertips by hanging vertically on the side of your desk.
The paper feed and print head, along with a sexy…
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