24 Hours With…Brothers & Sisters

Agencies line up for Wrangler Euro task

LONDON – Wrangler, the VF Corp-owned jeans brand, is holding a pitch for its pan-European advertising account.

Diageo calls direct pitch for Gordon’s

LONDON – Diageo has kicked off a review of the Gordon’s Gin direct marketing account.

Mars brings back iconic ‘work, rest and play’ slogan

LONDON – Abbott Mead Vickers BBDO is reviving the classic “work, rest and play” strapline for Mars, which first aired in 1959.

Omnicom moves in on global HP

Omnicom is making an audacious bid to strengthen its hold on the $100 million HP global advertising account.

ITV programming chief Shaps out as Fincham joins

LONDON – ITV has replaced its director of television Simon Shaps with former BBC One controller Peter Fincham, and extended executive chairman Michael Grade’s contract by one year to the end of 2010.

FREE

Chris Anderson’s latest. Great stuff.

var addthis_pub = ‘publicisnz’;

BBC lands iPlayer on Blinkx search engine

LONDON – Blinkx, the video search engine, has partnered with the BBC to make all iPlayer content accessible through its site.

Why the Sunday papers cause a major headache at Number 10

Scandalous stories about politicians tend to break on a Sunday. David Hill tells how Downing Street handles the problem.

Industry sniffs at recession fears

More than two-thirds of the PR industry’s leading figures believe there will not be a ­recession in 2008, despite warnings from the Government and economists.

Exposure dispute splits board

Exposure MD Mark Strin­ger has left the agency after a split with the board.

Granatt ‘fury’ at being misled over Speaker expenses

PRWeek columnist Mike Granatt has revealed his ­‘fury’ after quitting his role as spokesman for Commons Speaker Michael Martin earlier this week.

Ford and Vauxhall in PR agencies rethink

The UK’s top selling car brands – Ford and Vauxhall – are both changing their PR agency arrangements.

ITV to add seven comms staff

ITV has restructured its comms team, adding seven new senior positions and rec­ruiting one of Tessa Jowell’s former advisers.

Global shops will fight over Microsoft TV brief

Microsoft’s retained global agencies face a three-way shootout later this year as the computing giant seeks support for its TV division.

LSE names policy expert as head of public affairs

The London Stock Exchange has replaced public affairs supremo David Wheeldon – now BSkyB head of public affairs – with a policy expert.

Pundits express mixed views on future of print

PR professionals must look beyond traditional ­media for ­opportunities, according to key speakers at PRWeek’s PR and the Media Conference this week.

Links for 2008-02-27 [del.icio.us]

  • storm from the east: Ultraman Statue Erected at Airport
    Fukushima Airport, which lies near to the hometown of Ultraman creator Eiji Tsuburaya, erected the 3-metre tall statue to commemorate its 15th anniversary. The accompanying display also features assorted Ultraman memorabilia and other statues of memorable
  • ‘Laws needed’ to protect scientific debate (ABC Science Online)
    Australian researchers are calling for laws to protect scientists’ freedom to participate in public debate as well as encouragement and rewards from their institutions to do so.
  • Face Harness for Milady’s Beauty
    A NEW facial harness claims to improve milady’s beauty. How the device is worn is illustrated in the photo at the left. Sagging chins are lifted and unbecoming wrinkles are smoothed out around the lips, cheeks and forehead, manufacturers claim. It is wo
  • AALOG.NET at edgargonzalez.com
    Este año es especial en la AA y es que uno de los programas estrella (el famoso DRL Design Research Laboratory) han diseñado el pabellon y ademas de estar ofreciendo una serie de seminarios y conferencias, editaran un libro conmemorando sus dos lustros
  • Beijing Capital International Airport’s Terminal 3 | slideshow
    Beijing airport is preparing for the opening of Terminal 3, designed by Foster. It is the world’s largest airport building designed to accommodate an estimated 50 million passengers a year by 2020. Take a closer look inside its dragon-like form…
  • strange bungalow: Insecure Spaces
    Sarah Ross’ "Archisuit" consists of an edition of four leisure jogging suits made for specific architectural structures in Los Angeles. The suits include the negative space of the structures and allow a wearer to fit into, or onto, structures designed to
  • WorldChanging: Nanotechnology and the Near Future
    Mike Treder looks back over the first five years of the Center for Responsible Nanotechnology’s work, and draws some conclusions about where we are and where we’re going in the field of nanotechnology:
  • coin-operated » InternetRadio @ Z33 Gallery in Belgium.
    Z33 Gallery in Hasselt, Belgium for the “PLACE@SPACE: (Re) Shaping Everyday Life” exhibition there from March 16th to May 25th. Should be a pretty cool show with a lot of interesting artists showing work there…
  • Rhizome – Interview with Nato Thompson
    Experimental Geography is a new exhibition that explores "the distinctions between geographical study and artistic experience of the earth, as well as the juncture where the two realms collide (and possibly make a new field altogether)." The traveling sho

The Big Word Project

A couple of interactive designers/viral marketing guys in Ireland started The Big Word Project a dictionary with the simple concept of buying words for $1 per letter and letting your site define that word. For example, the word Pulp is now defined by AdPulp.com for the low price of $4.

Nice viral aspect to it and there will likely be a land grab on the ‘valuable’ keywords. I bought a few for the novelty. I probably would have bought more but each word is a single, complete transaction and thus a tedious process.

Incredible Inc: Punny, Less Incredible

xerox-heroes.jpg

Incredible Inc — which is angling for that vintage comic book feel reeeeally hard but totally missing it — is a promotion for Xerox’s ink printers.