LONDON – Saving children’s lives is simple, according to Save the Children’s first integrated global campaign, which kicks off today with TV advertising.
NEW YORK – Rapp Collins Worldwide has promoted Bob Horvath from North American chief executive officer to global chief executive officer, replacing Gary Von Kennel.
LONDON – TMN-owned online rewards programme MutualPoints has extended its offering to offline points collection, in a deal with loyalty programme company Reward.
LONDON – Nestle Rowntree is to reintroduce blue Smarties after a near two-year absence, having found an alternative food colouring for the sweet made from seaweed extract.
LONDON – The digital radio lobby has expressed disappointment at GCap Media’s decision to all but pull out of digital radio, but is insisting that DAB will ultimately prove a success.
LONDON – WPP Group has acquired a stake in NuConomy, a web analytics company based in Silicon Valley and Israel, for an undisclosed sum.
To promote Air Canada’s high frequency of flights between “Rapidair†destinations, namely Montréal, Ottawa and Toronto these cones were scattered about named cities. Ad agency Marketel, Montréal did the creative.
LONDON – Interactive online video company Coull has launched two products, after securing a seven-figure capital injection, and appointed Gillian Kent of MSN to its board.
LONDON – Bauer Radio has appointed Ric Blaxill, former BBC Radio 6Music head of programmes, as a consultant as it unveils plans to launch a Q Radio station based on music magazine Q.
LONDON – Charles Allen, chairman of Global Radio, has said his company’s takeover offer represents better value for GCap shareholders than the cost-cutting package unveiled by GCap boss Fru Hazlitt this morning.
LONDON – Virgin1 is offering the chance to ‘terminate a mate’ in its multimedia launch campaign for hit US TV series ‘ Terminator: The Sarah Connor Chronicles’.
Asda will hold a pitch for its sought-after public affairs account this Wednesday.
Playboy has hired a UK PR chief as the incumbent moves to the US to take up a similar role.
LONDON – MiTAC, the information technology group behind sat nav brands Navman and Mio, has consolidated its pan-European media planning and buying account into WPP’s Mediacom.
A new review of policing has criticised the police’s methods of communicating with communities.
Axon Communications has appointed a former Ruder Finn director to spearhead a global drive for new business.
LONDON – Reuters and the Guardian have struck a commercial agreement which will see Reuters market the Guardian’s growing American online audience to US-based advertisers.
LONDON – Birds Eye, the frozen food brand, is to sponsor ITV1’s new series of ‘Ant & Dec’s Saturday Night Takeaway’, which starts on February 16.
The City may not always appreciate it but Unilever’s strategy makes sense in the long run, says Stephen Foster.
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