Flashlight Can Set Paper on Fire & Fry Eggs – “The Torch” (VIDEO)

(TrendHunter.com) “The Torch,” made by Wicked Lasers, is claimed to be the world’s strongest flashlight. And really now, who would argue with the egg frying, marshmallow toasting, 4100 lumen wonder that can drain its batteries in 15 minutes?

Be careful with this thing; if you’re looking for something in your …

Tina Brown Recalls ‘Three Weddings and a Funeral,’ and Jack Kliger’s Engaged


NEW YORK (AdAge.com) — The magazine business presented its highest honors Wednesday afternoon to Tina Brown, the former editor of titles including The New Yorker and Talk, and Jack Kliger, president-CEO at Hachette Filipacchi Media U.S.

Cleaning up South Korea – Seoul’s $31 Billion Yongsan Project (GALLERY)

(TrendHunter.com) Seoul, South Korea, is a city that is continually transforming itself, from huts a hundred years ago to high rises now. A new project is scheduled for the Yongsan business district that will cost $31 billion and transform the gritty to the glittery. The 152 story centerpiece is a pear-shaped landmar…

Cleaning up South Korea – Seoul’s $31 Billion Yongsan Project

Seoul, South Korea, is a city that is continually transforming itself, from huts a hundred years ago to high rises now. A new project is scheduled for the Yongsan business district that will cost $31 billion and transform the gritty to the glittery. The 152 story centerpiece is a pear-shaped landmar…

Victoria Beckham Naked for Cancer – Protect the Skin You’re In Tees

(TrendHunter.com) After Marc Jacobs SS 2008 campaign, Victoria Beckham appears uncovered on top for the project “Protect the skin you’re in”.

The T-shirts are being sold this week at select Marc Jacobs boutiques for about 25 euros each, and are part of a campaign aiming at fighting cancer disease by increasin…

Victoria Beckham Naked for Cancer – Protect the Skin You’re In Tees

After Marc Jacobs SS 2008 campaign, Victoria Beckham appears uncovered on top for the project “Protect the skin you’re in”.

The T-shirts are being sold this week at select Marc Jacobs boutiques for about 25 euros each, and are part of a campaign aiming at fighting cancer disease by increasin…

Shelly Lazarus: Brands Are More Than Checkbooks for Content


LAS VEGAS (AdAge.com) — Fund-seeking content producers and programmers got a big wake-up call on branded entertainment from Shelly Lazarus this morning at the National Association of Television Program Executives Conference here. "Brands are more than checkbooks to develop content," the Ogilvy & Mather CEO said in a question-and-answer session with Ad Age editor Jonah Bloom.

Stress Relief Mouse – SensDevice

(TrendHunter.com) Stress is part of a complete breakfast these days it seems, especially in the work place, and stress around the workplace can limit productivity. Optimal Office hopes to eliminate at least some of this stress by the power of a mighty mouse with biosensors and other technology.

The SensDevice mouse …

Bringing Back Flares – Ditto Jeans (GALLERY)

(TrendHunter.com) Flare denim is making a huge comeback. In the ’70’s Farrah “of the big hair” Fawcett practically would only been seen in Dittos. They had a distinctive horseshoe panel on the back. So Dittos are making a huge comeback with a expected huge price increase. The flares will set you back close to a coupl…

Roy Orbison-Inspired Insect

(TrendHunter.com) This recently discovered species of beetle was named after the legendary rocker – Roy Orbison – and his wife. Entomologist, Quentin Wheeler, announced this news at a Roy Orbison Tribute Concert on Jan. 25. Why the singer of “Pretty Woman?” Supposedly, the little guy looks as if it’s wearing a tuxedo…

60s Shades – Cutler and Gross Eyewear (GALLERY)

(TrendHunter.com) Over-sized eyewear has been the inspiration for many upcoming Spring/Summer 2008 season collections.

Cutler and Gross are presenting a collection inspired by the adolescent angst of the 1960’s. Their stylish and glamorous collection was created to evoke a seductive mood, inspired by the iconic fil…

How Long Does It Take to Think a Thought?


Lately, I've grown fond of reminding our staff and myself that we are in the thought business. And while unfortunately our clients most often reward us (as we do ourselves) for our execution of thought, at our core, agencies are thinkers and our greatest value to clients is our ability to think. But it seems like not a week goes by that I'm not involved in a conversation with a colleague, client or both, about an estimate, a fee or some form of compensation matter.

Sundance and Super Bowl Speak to Latinos


It has been a long time coming, but Latino talent, both on-screen and off, are finally breaking out of the molds in which they have been consistently cast. For every drug dealer, maid, whore and illegal immigrant, there are finally a significant number of Latino doctors, lawyers, intellectuals and geeks. For every novela-like tale of down-trodden victims on a rags-to-riches journey, there are finally stories that shed a more three-dimensional light on the lives of Latinos, both factual and fictional.

OralB Put A Tornado In Your Mouth

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In a Korean print campaign created by Ogilvy & Mather, the visual of a tornado depicts the power of OralB tooth brushes by scooping up fish, cattle and veggies.

TCM Give Striking Writers the Big FU

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TCM craps on Hollywood writers in this new print ad.

Video Highlights From NATPE


LAS VEGAS (AdAge.com) — The Mandalay Bay Resort was packed all week with thousands of TV programming, distribution, marketing and advertising executives for the annual conference of the National Association of Television Programming Executives. Here are some video highlights from the event.

Lizard Prepares For Super Bowl Appearance With Supermodel

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In the video, a bathing lizard, Lee, takes a call from his parents and shares the news he’ll have the lead role in a Super Bowl commercial.

How I Learned to Love the Wall

The security wall separating Israel and Palestine keeps the “beautiful” from having to look at the “hideous.”

Costco to Become a New Name in Battle of the Brews


CHICAGO (AdAge.com) — Costco, one of the nation's largest warehouse retailers, is readying its first line of private label beers. The retailer has filed label applications with the federal Tax and Trade Bureau for a Kirkland Signature Hefeweizen, amber ale and pale ale. The beers will be brewed by San Francisco-area craft brewer Gordon Biersch, which also brews private label beers for the Trader Joe's supermarket chain.

Just in Time For the Super Bowl…Idiotic Party Ideas

We didn’t expect much from these Ground Zero-created videos for ESPN Shorts which, in partnership with Domino’s, highlight the art of the sports party and provide party tips for the sports lover but when a George Washington type hauled…