Waterstone’s takes multi-platform leap

LONDON – Customer publisher Seven Squared is linking up with Harper Collins to embrace online video on its Waterstone’s website.

Times Square Gets Visit From Music-Toting Inflatable Monster

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Flickr user brandongenera captured a few pictures of the Pepsi Monster which made its debut in Times Square yesterday to promote the brand’s music giveaway on Amazon MP3 which will offer 3.25 million DRM-free songs for download.

Rats Could Mean Prosperity for Marketers


Feb. 7, 2008, ushers in the Year of the Rat, the first sign in the Asian Zodiac. While most in the Western world associate rats with filth and disease, according to Chinese culture they are traditional symbols of incoming wealth and prosperity. But other than the good fortune and wealth associated with the Year of the Rat, 2008 is considered to be a very lucky and special year in itself. How so?

Soc Nets Are The New Portals

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The New York Times is running an interesting piece on MySpace, which receives more than 1.3 billion page views a day and has 110 million members.

For instance, I now know that Chris DeWolfe, the business face of the company, and co-founder Tom Anderson, 37, the product specialist, both recently signed new contracts reported to be worth $7.5 million a year.

But the thing that stands out for me is the realization that soc nets like MyFaceSpace ostensibly function as portals today.

“Some people still perceive MySpace like it was in early 2004, as a niche place for scenesters in New York and Los Angeles. That’s how it started, but it’s become very mainstream,” Mr. DeWolfe, 41, said. “It’s about consuming content and discovering pop culture.”

As a result, the MySpace site resembles a portal like Yahoo or AOL as much as a social networking site. Peter F. Chernin, the president and chief operating officer of the News Corporation, called MySpace a “contemporary media platform” and said the site existed to “create content and connect people to one another.”

Fox Interactive “clearly envisioned them as a portal,” said Alan Rambam, a senior vice president at the ad agency Fleishman Hillard.

M&S considers stocking branded products

LONDON – Sir Stuart Rose, the chief executive of Marks & Spencer, has hinted that he is considering ‘breaking with tradition’ and introducing branded products to its stores.

Heath Ledger Found Dead – Was it Suicide?

(TrendHunter.com) Famous actor Heath Ledger was found dead in an apartment somewhere in Manhattan last Tuesday. Police are considering it may have been a suicide attempt because the body was found naked and surrounded by pills.

“NYPD spokesman Paul Browne said Ledger had an appointment for a massage at the apartmen…

CIM names new chairman

LONDON – Chris Lenton has been elected the new chairman of The Chartered Institute of Marketing (CIM), the international professional marketing body. His new role will be taken up immediately, holding the position for the next two years.

Berlitz Enlarges More Than Just Language Skills

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Oh ha, ha, ha. We get it. How could we not? Why don’t you just get a toilet plunger and shove your witty little double entendre down our throat to make sure we really, really understood the oh-so-witty joke you were trying to make

Facebook ramps up UK commercial effort

LONDON – Facebook has unveiled the first details of its UK commercial plans while the make-up of its UK senior executive team has also emerged.

Mamas & Papas launches new catalogue direction

Mamas & Papas, the global designer nursery brand from the UK, launched their new consumer catalogue for Spring Summer 2008 this week with a fresh new look and click and flick version online.

When Image Campaigns Don’t Work in a Competitive Environment


NEW YORK (AdAge.com) — As magazine publishers are being asked to prove that the advertising in their titles actually drives sales, little analysis has been given to whether the creative executions of those ads are working. Ads must not only target consumers, but also persuade them to move closer to a purchase decision.

Drug Marketers Continue to Hide, Stretch Truth

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It’s one thing for a marketer to claim, say, its product will mow your lawn better than any other lawn mower but it’s clearly another when a drug maker claims its product will cure certain ills and then cause a heart attack.

Posh perfects the bag-crab look in new ads

Poshlegs Britain’s Daily Mail is wondering if Tinky Winky from the Teletubbies was Posh Spice’s inspiration for her latest fashion ads. But as far as we can remember, Tinky Winky never tried to scuttle across floors in a Marc Jacobs bag. At least this ad has the decency not to show Posh’s face. In several of the other shots, she looks like the dead girl from The Ring.

—Posted by David Kiefaber

Reuters partners with Adify for vertical ad networks

LONDON – News service Reuters is to aggregate content from small- and medium-sized publishers on its website, and sell the ad space around it using vertical advertising created by Adify Corporation.

Rushes Soho Shorts adds broadcast design category

LONDON – Rushes Soho Shorts Festival has renamed its Title Sequence & Idents category as Broadcast Design, opening up the category to work including brand-related short films.

VisitBritain appoints European agency roster

LONDON – VisitBritain, the national tourism agency, has appointed Grafenstein in Berlin, Lifelike in Stockholm and CDP in London to its European advertising roster.

Teenagers prefer entertainment over news!

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I wish I worked at Northwestern University, so I could conduct studies which conclude that “teenagers find online news troubling and a reminder of the world’s dangers. Meanwhile, time spent on YouTube or social networking and music downloading sites is a treat.” In related news, “O” is for “obvious.” Also possibly for “oblivious.” Somebody had to do research to make that determination? I find news sites way less stressful than social networks, probably because I’m too shy about my appearance to upload my photo or share any information about myself. (I use David Duchovny’s headshot and bio, circa 1996. Deal with it.) Hey, teens: If the news makes you jumpy, switch over to Facebook. The way the world is going, we may have to bring back the draft. Wouldn’t want you guys to find out, get all stressed and protest or anything. Ignorance is strength. War is peace. Ten-hut!

—Posted by David Gianatasio

Man Boobs Obscure Various Body Parts

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For a woman, not being able to see her feet without leaning over her protruding breasts could, by some, be considered a good thing. For a man with man boobs, not so much.

Marketing Canadian cruises is for the birds

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I guess you could do worse things than pick a turkey vulture and a great horned owl as your tourism mascots, as the cruise industry in British Columbia has done, and then send them south to the U.S. (though perhaps not to certain parts of Rhode Island) on a meet-and-greet tour. All this can maybe be chalked up to cultural differences. But to call the birds Judge Dredd and Gandalf? In so doing, you run headlong into a greater problem: i.e., presenting yourselves to the world as nerds with horrible taste. Seriously, Judge Dredd? Was Spider Jerusalem taken? You might as well make him your mascot at that point.

—Posted by David Kiefaber

Adland’s pick of the top five worst ever super bowl ads of all time

It is not easy to pick the top five worst superbowl commercials of all time.

There’s bad, like those mens razors ads which make my teeth hurt every year, then there’s really really bad like backfiring (literally) jokes, and then there’s so bad that masses of people protest and your company sues the ad agency who created the ad bad. With that said, here’s Adland’s pick of the top five worst super bowl ads of all time. We’ve combed through the 35 years of Super bowl ads in The Super Bowl Commercials archive to bring you these fantastic turds.


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