Hot Spot Finder – Pen Detects Wifi

(TrendHunter.com) If you’re not quite comfortable wearing a Wifi detecting Tshirt, then this $8 gadget might be the next best thing!

The nifty Wi-Fi Detecting Pen is able to sense wireless hot spots, and has four LEDs that light up like a bar to indicate the strength of the signal. It can inform you of Wi-Fi from u…

BusinessWeek.com Steps Up

Media Shift’s Mark Glaser spoke to BusinessWeek executive editor, John Byrne, about sweeping usability changes to the venerable magazine’s website.

In response to a question about upping participation from the user base, or community, Byrne says:

We have had a very rigourous, very lively reader involvement on the site for a long time. In any given month, roughly 15,000 people participate in conversations on our site, but they are largely hidden from view. You have to either go into a blog and see how people are responding, or you have to go into a forum to see how people are exchanging views, or go to the end of a story to see the comments on it. We want to elevate those conversations and make them more apparent to everyone that these conversations are occuring.

We are rewarding our readers for making thoughtful comments on our site by going to the reader and saying, “We like what you’re saying and want to feature it in a prominent way, can you send us a digital picture of yourself so we can put it on the home page.”

This is about elevating our conversation and giving credence to the rhetoric that everyone has, that the web is a dialogue and not a lecture. The truth is that very few people are delivering on it, having reporters actively engage with readers or elevating comments and saying, “This is as important as any story we have, any video we have, any audio we have.”

Powerade-edited

Idea I have for Powerade. Like planes breaking the sound barrier.

Only illustrated so far (Can’t really find the images I need).

Need your suggestions as to how I can make this better?

I could possibly have it die cut- where the athlete use to be, so he leaves a ‘hole’ in the page where he has burst through and carrying on?

Temporary Public Parkcycle – PARK(ing) Day (VIDEO)

(TrendHunter.com) An experimental environmental project was set up by REBAR in San Francisco to encourage the entire world to convert parking lots into temporary green space in a project known as PARK(ing) Day.

WORLDwidE PARK(ing) Day 2007 took place in September and was hugely successful with 180 make-shift parks …

Miller Taps Mother, Jacobson Rost for Launch


NEW YORK (AdAge.com) — Miller Brewing Co. has awarded creative duties on a potentially large-scale product launch to Mother and Jacobson Rost after fielding pitches from its roster shops, a Miller spokesman confirmed.

NBC’s Zucker May Nix Upfront Party


NEW YORK (AdAge.com) — To put on a show or not to put on a show? For the big broadcast networks, that is the question. NBC Universal CEO Jeff Zucker has gained notice in recent days for press reports that quote him suggesting that NBC is mulling the end of its lavish upfront presentation to advertisers and the media. Instead, the thinking goes, it would be better to meet with advertisers in smaller groups and eschew the costly spectacle.

Sexy Urban Legends for Marketing – All Green M&Ms

Companies all over the world are leveraging whatever green traits their product or service can offer, and now, so is a famous candy brand… just not in the way you’d think. Nope, the Valentines campaign has nothing to do with being environmentally friendly, instead, it has to do with sex.

The ol…

Sexy Urban Legends for Marketing – All Green M&Ms;

(TrendHunter.com) Companies all over the world are leveraging whatever green traits their product or service can offer, and now, so is a famous candy brand… just not in the way you’d think. Nope, the Valentines campaign has nothing to do with being environmentally friendly, instead, it has to do with sex.

The ol…

A Job Site for ‘$100K+ People’: Avoid the Commoners


CHICAGO (AdAge.com) — A new campaign for TheLadders.com — a fee-based jobs site aimed at putting high earners in high-paying jobs — paints category leaders CareerBuilder and Monster as overrun with unattractive commoners.

Pre-Broken Ceramics – Greece VS China Plates

(TrendHunter.com) Greece vs China is a plate with a clear concept: take the plates needlessly broken during any traditional Greek wedding celebration. salvage them, and glue them back together to sell them as high minded design objects. But don’t worry about getting broken china chips in your hummus because the pla…

Ring Around the Cardigan – Chanel Couture Show in Paris (VIDEO)

(TrendHunter.com) At his Spring/Summer 2008 couture show in Paris, Karl Lagerfeld and his models marched around a giant Chanel-branded fashion statue.

Taking center stage at the show was a gigantic cardigan, one of the key fashion pieces iconic of the Chanel design house, complete with intertwined C logo. Standing 7…

Packing Tape Portraits – Mark Khaisman Tapeworks (GALLERY)

(TrendHunter.com) Believe it or not, these phenomenal works of art are made out of translucent brown packing tape. By layering the tape on top of a sheets of Plexiglas, Mark Khaisman was able to craft these creations that look a lot like sepia-toned negatives.

Some portraits are more retro, and look as if they were…

Sunscreen That Applies Itself – By142 Body Wash SPF 15

(TrendHunter.com) By142 Body Wash/SPF 15 is the very first product of its kinds. It uses particles in tiny, positively charged silica shells, which cling to negatively charged skin for up to eight hours after a shower.

For only $32 you’ll never have to worry about applying that greasy sun block every again, and t…

The Rich Stand Accused

“We must ‘bring down the rich’ rather than pull up the poor…”

Free Phone Calls – Magic Jack USB Phone Gizmo

(TrendHunter.com) Want free phone calls? From a landline? Like those long hold times to tech support or your credit card company? Magic Jack is a USB device that allows you to plug a regular phone into your computer and make free VOIP calls. If you make a lot of over-seas calls and don’t want to deplete your minutes,…

Ambiguous Art – The Blur of Gender (VIDEO)

(TrendHunter.com) According to Sigmund Freud, “Neurosis is the inability to tolerate ambiguity.”

For most people, the state of ambiguity is an uncomfortable one, from the blurring of gender roles to gender itself. The world as we think we know it is constantly being challenged. Primetime television had three gender…

Computer Cases Get Faces – PC Personality by Ross McBride

(TrendHunter.com) Ross McBride’s computer tower faces concept gives PCs a personality.

Now comes the sad face. The design is currently stowed away in the designer’s “idea” file, and it doesn’t appear that he has plans to produce these. Too bad. I’d love to see an entire server room filled with these, all w…

Nautical Styles for Spring – Fashionably Thrifty at Primark (GALLERY)

(TrendHunter.com) Primark, a major U.K. thrift department store isn’t letting low prices dictate low fashion. They have some really cute outfits with a definite nautical theme in their Spring 2008 collection. As far as thrift, in the U.K. younger people are turning to thrift shopping online. This shows that fashioni…

Rejected Celebs and The Roles They Lost – NotStarring.com

(TrendHunter.com) Even A-list celebrities get turned down from movie roles once in a while. Wouldn’t you just love to know who didn’t make the cut, or who sucked so badly, they had to stop filming? Then check out notstarring.com, a website dedicated to all the spots that never made it to the big, or small screen.

I…

Swiss Efficiency a Good Omen for WEF


DAVOS, Switzerland (AdAge.com) — Nigel Morris, CEO of Isobar, Aegis' global division, is attending the World Economic Forum in Davos, where the business elite gather annually to debate business, political and intellectual issues. This year, internet and technology and how they're changing marketing and communications are on the agenda, and Mr. Morris will be filing daily reports to Adage.com.