Futuristic Cars – Platform21 = Joyriding in Amsterdam (GALLERY)

(TrendHunter.com) Last November marked the opening of “Platform 21 = Joyriding” an exhibit in Amsterdam that will run until February 3, 2008. Designers have stepped up to the plate and designed a broad range of futuristic concept car models equipped with “designer-pimped remote-controlled rides.”

According …

Online Community for the Disabled – Disaboom.com (VIDEO)

(TrendHunter.com) Launched in autumn’07, Disaboom.com is the first interactive online community dedicated to helping people with disabilities or functional limitations to improve their lives. It also works as an online resource for families, friends and coworkers of the more than 100 million adults worldwide living w…

iPod Case For Old Ladies – Grannytunes

(TrendHunter.com) Granny tunes clears the chasm between youthful geek fetishism over the iPod digital audio player, and the antique flavors of an 80 year old woman. The tassel makes this design a must have.

The concept of the design is to create a protective iPod case that has a handmade crocheted look which may ju…

Hacking Weather TV Show – Ztohoven “Nuke” Pastoral Landscape (VIDEO)

(TrendHunter.com) Czech it Out! Citizens of the Czech Republic were more than a bit surprised one morning while watching a live weather report.

The show segment began with the picturesque view of the Krkonose Mountains. Suddenly, there was a white flash, and a mushroom cloud appeared.

It was the work of a group o…

Hotline: Deirdre McGlashan resigns from Isobar

Deirdre McGlashan, the head of global client management at Isobar, has resigned to become the fourth partner of Bill Brock and Matt Dyke’s as-yet-unnamed start-up agency. Leo Moore, the former media manager at Diageo, joined as its third partner in December.

Hotline: Trainline.com hires Vizeum

Trainline.com, the online train-ticket booking company, has hired Vizeum to handle its media account. The decision follows the company’s appointment of Delaney Lund Knox Warren & Partners to help relaunch its brand.

Hotline: Roger Pratt to retire from NRS

Roger Pratt, the managing director of National Readership Surveys, is to retire from the role later this year. The NRS, led by its chairman, Simon Marquis, has kicked off a search for a successor.

Hotline: UKTV signs programming deal with Amoy

UKTV has signed an advertiser-funded programming deal with Amoy, the Chinese food company, to co-fund UKTV Food’s Rhodes Across China. Amoy is putting a six-figure sum behind the show.

Hotline: RAB hires Hooper Galton

The Radio Advertising Bureau has hired Hooper Galton to handle its advertising account after a pitch handled by Oyster Catchers.

Hotline: Kinetic Worldwide expands into mobile marketing

Kinetic Worldwide, the out-of-home media agency, has expanded its business into mobile marketing with the launch of Kinetic Mobile in the UK and US.

Hotline: Accenture acquires Memetrics Holdings and Maxamine

Accenture has acquired the marketing effectiveness companies Memetrics Holdings and Maxamine. Both companies have headquarters in California and operations in Australia and the UK.

Hotline: Nando’s looks for agency

Nando’s is looking for an agency to handle its £1 million advertising account. The high-street restaurant chain has appointed the AAR to conduct the review.

Hotline: Garbhan O’Bric hired by Diageo

Garbhan O’Bric, Mother’s head of business development, has been hired by Diageo as its head of advertising, digital, media, experiential and CRM.

Hotline: Campaign conference

Campaign is holding a conference to address how marketers can integrate their online and offline communications. The event takes place on 27 February at the Grange City Hotel, Tower Hill, London. For information or to request a brochure, contact Nicola Slater on (020) 8267 4011.

$20,000 Coffee Maker – Reinvents An Everyday Task

(TrendHunter.com) The siphon bar may be pricey but it makes coffee in an uber cool way. Water is heated below with a halogen light, the vapours are forced up into a canister containing coffee grinds. Once removed from the heat it is that stirred to create a “whirlpool” effect, siphoning the coffee back down into …

Boarding School for Overweight Students – Academy of the Sierras

(TrendHunter.com) The world’s first boarding school for overweight children, teens and young adults has started a novel college weight loss program, and according to recent reports, it’s been a huge success. In fact, it’s been such a hit they’re getting demands to expand the program; enrollment has doubled since last…

Helvetica: The Film


 

I hadn’t realized I hadn’t posted anything about Helvetica: The Film, the movie about Helvetica, the typography.
 
I heard of it being made over a year ago, and since then I’ve been eagorly waiting to see it.
 
In the end the veredict is only one: It was worth the wait.
 
The documentary is excellent. Its editing is exceptional, the interviewed amazing, and the typography a modern classic.
 
From the testimonies of design geniuses such as Massimo Vignelli, Matthew Carter, David Carson, Paula Scher, Stefan Sagmeister and Eric Spiekermann among various others, Helvetica: The Film is a first class visual testimony that should without a doubt be seen by every graphic designer around the world. In fact I believe it should be being showcased in all design schools all over the globe. So if there happens to be any school directors passing by here, please try to show it. Your students will be grateful.
 
The best of all the documentary, in my opinion, is that it really manages to give Helvetica its well deserved protagonism, but at the same time gives an enormous amount of life advice, first to graphic designers, but really to any person who watches it.
 
This isn’t only a documentary about a typeface. It’s a graphic design guide written by the beautiful Helvetica.
 
And of course, not to leave you hanging. Here’s the full documentary.

Pepsi To Tell Deaf Joke During Super Bowl

It’s time to start talking about Super Bowl commercials again.

I’m pleased to start that process this year with PepsiCo. Their new production, “Bob’s House,” will air during the big game.

It’s a spot where many, especially at a loud party, may think someone hit the Mute button. But they would be wrong.

MP3s Playing In Rhythm with Heart – Yamaha BODiBEAT (VIDEO)

(TrendHunter.com) The Yamaha BODiBEAT’s sensor measures your pulse and selects music to match it or choose Fitness mode (one of four preset modes) and it will guide you through a musical workout up to aerobic to a cool-down. The 512 MB device also lets you manage your musical workouts using your PC and the web.

Celebrities Strip for Animals – Kimora Lee Simmons for PETA2 (VIDEO)

(TrendHunter.com) Kimora Lee Simmons is the face of PETA’s latest campaign against cruelty to animals.

The fashion designer behind Baby Phat and former model posed with a small dog, wearing nothing more than a set of angel wings. The ads for PETA2, an offshoot of PETA (People for the Ethical Treatment of Animals) w…