Jan
30
Shine scoops ginger beer brand
Posted in: UncategorizedSoft drink brand Old Jamaica Ginger Beer has hired Shine Communications as it seeks to target its new diet variant to young, chic female consumers.
Jan
30
Mischief for Dating Direct
Posted in: UncategorizedThe UK’s largest online dating site Dating Direct has brought in Mischief PR to stand out in an increasingly competitive market.
Jan
30
Cussons buys Sanctuary spa brand for £75m
Posted in: UncategorizedLONDON – PZ Cussons, the maker of Imperial Leather and Carex soap, has acquired the Sanctuary spa and beauty products business from British private equity group HgCapital for £75m.
Jan
30
City Republic: what the future holds for ITV and Jaguar
Posted in: UncategorizedStephen Foster looks at the implications of the Sky/ITV ruling, Indian plans for Jaguar, and wonders if there’s light at the end of the credit crunch tunnel.
Jan
30
Dip in used car sales signals consumer belt tightening
Posted in: UncategorizedLONDON – Sales of cars aged less than three years old fell 8% in the third quarter of 2007, the biggest drop in sales for younger cars during quarter three since 2000. Overall sales of used cars slipped 3%.
Jan
30
Misleading British Gas ‘zero carbon’ ads banned
Posted in: UncategorizedLONDON – The ASA has forced British Gas to pull a television ad about green energy after viewers complained the ad implied the company’s fuel was carbon-free.
Jan
30
Aquafresh launches aerosol gel toothpaste
Posted in: UncategorizedLONDON – GlaxoSmithKline has launched Aquafresh Iso-active, which it claims is the UK’s first aerosol gel toothpaste.
Jan
30
Risque Billie Piper call girl poster escapes ban
Posted in: UncategorizedLONDON – A poster showing Billie Piper lying on a white sheet in her bra and knickers to promote ITV1’s ‘Secret Diary of a Call Girl’ has escaped censure from the ad watchdog despite being positioned, in some cases, close to schools.
Jan
30
Rubber Republic launches one-stop viral seeding shop
Posted in: UncategorizedLONDON – Rubber Republic, the independently owned viral agency, has launched a specialist ad distribution network with a combined reach of 14m people, in an attempt to create a one-stop shop for viral seeding.
Jan
30
Nike launches campaign to promote women’s sport
Posted in: UncategorizedLONDON – Nike aims to provoke debate about the lack of media coverage of women’s sport and to encourage young female athletes
Jan
30
Lost fans to find answers in Bluetooth Zone at Victoria Station
Posted in: UncategorizedLONDON – Sky One is to promote the fourth series of Lost with a multimedia marketing campaign, which includes the creation of a Bluetooth Zone in Victoria station where fans can download exclusive content.
Jan
30
Teleflorist unveils American Beauty spoof for Valentine’s Day
Posted in: UncategorizedLONDON – Teleflorist, the network of florists, has created an ‘American Beauty’ spoof viral in time for Valentine’s Day, to promote the quality of its traditional hand-made floristry service over boxed bouquets.
Jan
30
Lake Tahoe Visitors Authority: Legs
Posted in: Uncategorized
Advertising Agency: MeringCarson, Sacramento, USA
Creative Director: Greg Carson
Art Director: Colm Conn
Copywriter: Jeffrey Butterworth
Account Executive: Wade Bare
Retoucher: Nick Fain
Published: May 2007
Jan
30
Lake Tahoe Visitors Authority: Bike
Posted in: Uncategorized
Advertising Agency: MeringCarson, Sacramento, USA
Creative Director: Greg Carson
Art Director: Colm Conn
Copywriter: Jeffrey Butterworth
Account Executive: Wade Bare
Retoucher: Nick Fain
Published: May 2007
Jan
30
Lake Tahoe Visitors Authority: Kayak
Posted in: Uncategorized
Advertising Agency: MeringCarson, Sacramento, USA
Creative Director: Greg Carson
Art Director: Colm Conn
Copywriter: Jeffrey Butterworth
Account Executive: Wade Bare
Retoucher: Nick Fain
Published: May 2007
Jan
30
Lake Tahoe Visitors Authority: Camping
Posted in: Uncategorized
Advertising Agency: MeringCarson, Sacramento, USA
Creative Director: Greg Carson
Art Director: Colm Conn
Copywriter: Jeffrey Butterworth
Account Executive: Wade Bare
Retoucher: Nick Fain
Published: May 2007
Jan
30
E-Z-GO RXV: Parts
Posted in: Uncategorized
350 fewer parts which is to say 350 fewer parts to worry about.
Advertising Agency: TMA, Dallas, USA
Creative Directors: Tom Demetriou, Andy Mahr
Art Director: Jason Duvall
Copywriter: Hayden Gilbert
Illustrator: Alan Daniels
Photographer: Heath Patterson
Digital Artist: Patrick White
Published: November 2007
Jan
30
E-Z-GO RXV: Engine
Posted in: Uncategorized
This is the part that saves you money.
Advertising Agency: TMA, Dallas, USA
Creative Directors: Tom Demetriou, Andy Mahr
Art Director: Jason Duvall
Copywriter: Hayden Gilbert
Illustrator: Alan Daniels
Photographer: Heath Patterson
Digital Artist: Patrick White
Published: November 2007
Jan
30
E-Z-GO RXV: Brakes
Posted in: Uncategorized
A brake that charges your battery. Genius.
Advertising Agency: TMA, Dallas, USA
Creative Directors: Tom Demetriou, Andy Mahr
Art Director: Jason Duvall
Copywriter: Hayden Gilbert
Illustrator: Alan Daniels
Photographer: Heath Patterson
Digital Artist: Patrick White
Published: November 2007
Jan
30
E-Z-GO RXV: AC Drive
Posted in: Uncategorized
This is the part that saves you money.
Advertising Agency: TMA, Dallas, USA
Creative Directors: Tom Demetriou, Andy Mahr
Art Director: Jason Duvall
Copywriter: Hayden Gilbert
Illustrator: Alan Daniels
Photographer: Heath Patterson
Digital Artist: Patrick White
Published: November 2007
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