Hasta La Creative!

This spot for Jet’s Bold Fold Pizza is probably an acquired taste, but there’s something so odd about the production and performances that I find it compelling. The drugged-out, serial-killer line delivery of that lanky grown-up Doogie Howser guy is priceless: “Smells good. Can I grab a slice?” He must’ve been goofing around and the crew liked the take so much, they left it in. Am I right? His bearded lunch companion plays it straight, but that just underscores the first guy’s weirdness. Why the desolate break room with the indistinct background noise? Did Doogie off all the other employees? What’s with the phallic, partially sliced up pepperoni? Are these characters, who are all wearing too much makeup, trapped in an existential hell, doomed to suffer the blows of boxing gloves hidden in pizza boxes for all eternity? Jet’s is boldly going where few brands have gone before, approaching Activia’s level of surreal yet memorable ad nonsense. Let’s shuffle TV references and cue the Twilight Zone theme as the brand blasts into a higher orbit of insanity.

—Posted by David Gianatasio