Feb
18
Zucker: CNN Brand Not Tarnished By President Trump
Posted in: Uncategorized
CNN CEO Jeff Zucker isn’t concerned about how President Donald Trump’s criticism is impacting the cable news behemoth — in fact, it seems like his attacks are only helping to fuel ratings.
CNN commissioned, what Mr. Zucker called its largest-ever brand study to assess if the White House was in fact tarnishing the CNN brand. “We are still incredibly trusted,” Mr. Zucker told press on Thursday during a lunch hosted by CNN parent Turner.
It also hasn’t spooked advertisers, with Turner President David Levy noting that CNN is having a record quarter of ad sales.
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