Jan
02
Zipcar’s Acquisition by Avis Comes Amid Agency Review
Posted in: Uncategorized
Avis Budget Group’s nearly $500 million acquisition of Zipcar, which was founded in 2000 and rents cars by the hour or day, won’t impact the Zipcar nameplate.
A spokesman for Avis told Ad Age that the company plans on keeping the Zipcar moniker. “We consider Zipcar to be a very strong brand, the worldwide leader in its segment,” he said.
Avis CEO Ronald L. Nelson in a statement Wednesday said: “By combining with Zipcar, we will significantly increase our growth potential, both in the U.S. and internationally, and will position our company to better serve a greater variety of consumer and commercial transportation needs.”
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