Hasta La Creative!

How to emphasise the main advantage of a steak bar and make the skeptics visit it for the first time with the help of one print?
Visually demonstrate the size of the main dish!
Don’t you believe?
Just check it!
We have given everyone the opportunity to cut the area of print and compare it with the actual size of the steak.
If the size of the dish did not meet expectations, the guest got it for free.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Harrisov
Art Director: Yulia Uzkih
Copywriter: Ivan Sosnin
Illustrator: Egor Holkin
Designer: Natasha Kotovskaya
Photographer: Kate Bamby
Account manager: Olga Burlakova