Hasta La Creative!

Marketing tech firm Zeta Interactive has secured $150 million in equity and debt to try to meet advertisers’ growing demand for approaches that combine the strengths of ad tech with customer relationship marketing.

Ad tech targeting anonymous consumers in sophisticated ways has typically operated separately from CRM efforts aimed at brands’ known consumers, but companies like Zeta are investing in both sides of the business.

“We think this funding will accelerate our growth through organic business moves as well as strategic acquisitions,” said Zeta COO Steven Gerber. “Clients are trying to acquire more customers that hit ROI targets and do it in a way that’s predictable and scalable.”

Continue reading at AdAge.com