Jul
15
Zeta Secures $125 Million in Funding as Marketing Tech Rises
Posted in: Uncategorized
CORRECTION: This story originally reported that Zeta had secured $150 million in funding, in fact the company secured $125 million.
Marketing tech firm Zeta Interactive has secured $125 million in equity and debt to try to meet advertisers’ growing demand for approaches that combine the strengths of ad tech with customer relationship marketing.
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