Apr
07
Y&R Loses Almost 40-Year Hold on Dr Pepper
Posted in: Uncategorized
NEW YORK (AdAge.com) — After nearly four decades, Y&R has lost the Dr Pepper account. The brand said it has handed its creative account to Interpublic Group of Cos.' Deutsch Los Angeles. Y&R, San Francisco, will remain the agency of record for Diet Dr Pepper, Sunkist, 7UP, A&W and Canada Dry.
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