Hasta La Creative!

Do you ever abandon an online shopping trip mid-search, only to discover your potential purchases weeks or months later, still languishing in the cart?

Online discount code hub RetailMeNot and agency Y&R New York bring that image to life in a new ad called “Carts,” one of two new spots aimed at raising awareness of site features beyond promo codes.

Y&R says its mission was “to transform the brand’s position from a coupon aggregator to a tool that empowers more confident shoppers,” resulting in the “Carts” spot and a brick-and-mortar example called “Handbag.” In the second spot, a shopper overcomes her retail-price angst thanks to a discount from RetailMeNot’s mobile app.   

Check them both out below:

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