YouTube's Mota Goes Mainstream in 'Dancing,' but Will Her Audience Follow?
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When the producers of ABC’s “Dancing With the Stars” searched for celebrities to appear in the show’s 19th season, they ended up somewhere they’d never been before: YouTube.
Eager to inject new energy into a hit series that’s been on since 2005, they recruited Bethany Mota, an 18-year-old fashion icon whose YouTube channel boasts more than 7 million subscribers. Ms. Mota, who teaches fans how to decorate their rooms, style their hair or pick the right accessory, is the first star from Google’s video site to be cast on the show.
“With every day that passes YouTube stars go more and more into the mainstream,” said Rob Wade, executive producer of the ABC dance series that returned for a new season last night. “Whereas a couple of years ago you might say you’re going into a niche market, there’s no way you can say that anymore.”
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