Nov
19
YouTube’s Mobile Apps Get Their First ‘Native’ Takeover Ad
Posted in: UncategorizedYouTube’s highest profile ad placement has a new home and a new look.
This week YouTube extended its homepage-takeover ad to the Google-owned video service’s mobile apps for the first time. And to mark the occasion, YouTube has updated the ad’s look on smartphones and tablets with a so-called native aesthetic.
The mobile masthead ad swaps out the traditional horizontal banner image for a new design that appears akin to a regular video listing, aside from the yellow tag marking it an ad. BTIG analyst Richard Greenfield first spotted the new format.
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