YouTube's Halftime Show: No Dancing Sharks and No Numbers (Yet)
Posted in: Uncategorized
At the same time that Katy Perry was entertaining an estimated audience of more than 100 million Americans during NBC’s Super Bowl halftime show Sunday evening, YouTube was putting on its own halftime show. About thirty minutes in after a minor flub, host Harley Morenstein asked his fellow YouTube creators starring in the live event, “Are we gonna do this again next year?”
It’s a good question, one that could still be asked of this year’s inaugural effort. Why did YouTube decide to go toe-to-toe with the Super Bowl halftime show?
Too-simple answer: to promote YouTube and its parent company Google. Thirty-nine minutes after the show began — and four game-minutes into the actual Super Bowl’s second-half — YouTube’s halftime show concluded with Mr. Morenstein directing viewers to check out YouTube’s Ad Blitz channel after the Super Bowl to vote for their favorite Super Bowl commercials. Then it cut to an ad for Google’s Chromecast connected-TV dongle.
Post a Comment