YouTube’s Brandcast NewFront Will Shift to Digital-Only Due to Coronavirus Concerns

YouTube’s Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau’s NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which continue to impact planning around the digital media NewFronts and the television…

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