Hasta La Creative!

YouTube is trying to establish itself as a premium video service, which might mean adopting a freemium business model.

The Google-owned online video service is looking into the possibility of opening up an ad-free paid version of its service, YouTube boss and former Google ad chief Susan Wojcicki said at Re/code’s Code/Mobile conference Monday night.

“YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there’s going to be a point where people don’t want to see the ads,” Ms. Wojcicki said on stage. People “will either choose ads, or pay a fee, which is an interesting model. We’re thinking about how to give users options.”

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