YouTube Unveils Music Streaming Service (Including Taylor Swift Catalog)


Google’s YouTube described its new music-streaming service today, giving the internet company another tool to compete with Apple.

YouTube’s ad-free Music Key will begin on an invite-only basis next week with a promotional subscription price of $7.99 per month — discounted from $9.99, Google said today in a blog post. YouTube also is adding a music-focused tab that includes favorites and recommended playlists.

Google is investing in mobile entertainment options as it works to drive revenue beyond its search-engine business. There’s already a crowded field: Apple agreed to pay $3 billion to buy headphones and streaming-music service Beats Electronics in May. Others include Pandora Media and Spotify.

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